Apple Search Ads – Increase Visibility Of Your IOS App

Apple Search ads is a groundbreaking product launch by Apple that works on intelligent automation. This is considered a re skinned version of Google Search Ads. It allows Mobile App Industry professional to promote their app directly on the app store. This is done to get a higher number of the install at a predictable cost. It’s been two years since Apple offered a key marketing channel to acquire users based on pay-per-install. The idea of Apple search ads to provide better targeting of location, users, keywords, genders & many other things. Besides, it’s a very efficient way to provide the top spot in the search result of the app store. Using this powerful tool, App developer can target & advertise to iOS users for better user retention.

Initially, it was very difficult to App developer to get higher app ranking on App store & outrank big studios or apps. This is the reason apple search ad was introduced to provide a better chance to solo app developers.

Real Opportunity For App Marketer

Most of the app developers or marketers depend on big advertisement players such as Google Ads, Social Media Ads to get large user base & downloads. Nevertheless, these Advertisement market are heavily crowded with many competitors with higher Cost per install rate.

App store has become the main channel for smartphone users to discover any app they need. However, placing Ads in front of these users can provide the app developers the right audience base.

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