Articles

Android TV VS RDK Streaming box: What's the best choice?

by Marie W. Marketing Manager

The TV market is constantly changing, and modern users expect more features like voice controls, personalized recommendations, and app stores. In recent years, Android TV and RDK-based streaming boxes have proven particularly popular among pay-TV operators in such a trend. 

We offer this article to operators tending to know more about Android TV and RDK in order to choose the right platform strategy for their OTT offerings.

What is Android TV?

Android TV is a platform based on Android OS and developed by Google for multimedia devices including set-top boxes. Out of the box, it comes complete with an app store, preloaded apps, voice control, personalized recommendations, and a UI.

PROS of Android TV for Operators

 Faster time to market and lower development cost

 Rapid innovations of features and functionality

 Operator tier Launcher or Reference UI and TV Launcher

 Revenue sharing on apps   

 Netflix and other popular OTT services with a Google Play app out of the box

 Rich content from GTVS(Google TV Service) to complement the operator’s

content offer, which allows them to offer end-users access to third-party services

while keeping in their environment

 All broadcast services over cable, satellite, terrestrial (DVB-T/T2, ISDB-T,

ATSC), IP, and OTT support


Android TV Market Trend

Google's Android TV platform is growing rapidly, and it has been deployed by more than 170 pay-TV operators since 2016 in over 60 countries. Moreover, Android TV and Google TV were reported to have over 110 million monthly active devices in 2022, 30 million devices more in less than a year.  

RDK

The RDK(Reference Design Kit), according to RDK, is a fully modular, portable, and customizable open-source software solution that standardizes core functions used in the video, broadband, and IoT devices. RDK-V (Reference Design Kit for video) is an open-source software platform for set-top boxes, smart media devices, and video services.

PROS of RDK for Operators

Open source license-free middleware stack Cloud-based backend handling the

life-cycle and app store 

Maintain complete control over design, development, deployment, and data.

Royalty-free software; eliminates redundant development on common features

Developed by operators, for operators; includes features such as real-time feature

control, device telemetry & secure code download

RDK users contribute new improvements & the entire RDK community benefits

RDK scale attracts new innovation & ensures a healthy ecosystem

 

Android TV VS RDK

 

OS

Android TV

RDK

Developer

Google

Comcast

Netflix Project

Netflix Hailstorm

a Netflix device scaling program based on Android TV, that aims for faster time to market and lower engineering efforts.

Netflix Da Vinci

a Netflix device scaling program based on RDK, that aims to reduce Netflix integration effort.

App Store

Google Play

8000+ Apps

300+ apps

UI

Customizable

Customizable

Voice Control

Google Assistant

Alexa

Miracast

Chromecast

DLNA

 

Welcome to contact our experienced team at contact@sdmctech.com to discuss how we can help you to quickly deploy your digital tv services.

Source: https://en.sdmctech.com/news/industry-knowledge_1942.html


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About Marie W. Advanced   Marketing Manager

59 connections, 0 recommendations, 177 honor points.
Joined APSense since, June 17th, 2019, From Shenzhen, China.

Created on Apr 20th 2022 01:23. Viewed 194 times.

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