Android TV VS RDK Streaming box: What's the best choice?
by Marie W. Marketing ManagerThe TV market is constantly changing, and modern users expect more features like voice controls, personalized recommendations, and app stores. In recent years, Android TV and RDK-based streaming boxes have proven particularly popular among pay-TV operators in such a trend.
We offer this article to operators tending to know more about Android TV and RDK in order to choose the right platform strategy for their OTT offerings.
What is Android TV?
Android TV is a platform based on Android OS and developed by Google for multimedia devices including set-top boxes. Out of the box, it comes complete with an app store, preloaded apps, voice control, personalized recommendations, and a UI.
PROS of Android TV for Operators
Faster time to market and lower development cost
Rapid innovations of features and functionality
Operator tier Launcher or Reference UI and TV Launcher
Revenue sharing on apps
Netflix and other popular OTT services with a Google Play app out of the box
Rich content from GTVS(Google TV Service) to complement the operator’s
content offer, which allows them to offer end-users access to third-party services
while keeping in their environment
All broadcast services over cable, satellite, terrestrial (DVB-T/T2, ISDB-T,
ATSC), IP, and OTT support
Android TV Market Trend
Google's Android TV platform is growing rapidly, and it has been deployed by more than 170 pay-TV operators since 2016 in over 60 countries. Moreover, Android TV and Google TV were reported to have over 110 million monthly active devices in 2022, 30 million devices more in less than a year.
RDK
The RDK(Reference Design Kit), according to RDK, is a fully modular, portable, and customizable open-source software solution that standardizes core functions used in the video, broadband, and IoT devices. RDK-V (Reference Design Kit for video) is an open-source software platform for set-top boxes, smart media devices, and video services.
PROS of RDK for Operators
Open source license-free middleware stack Cloud-based backend handling the
life-cycle and app store
Maintain complete control over design, development, deployment, and data.
Royalty-free software; eliminates redundant development on common features
Developed by operators, for operators; includes features such as real-time feature
control, device telemetry & secure code download
RDK users contribute new improvements & the entire RDK community benefits
RDK scale attracts new innovation & ensures a healthy ecosystem
Android TV VS RDK
OS | Android TV | RDK |
Developer | Google | Comcast |
Netflix Project | Netflix Hailstorm a Netflix device scaling program based on Android TV, that aims for faster time to market and lower engineering efforts. | Netflix Da Vinci a Netflix device scaling program based on RDK, that aims to reduce Netflix integration effort. |
App Store | Google Play 8000+ Apps | 300+ apps |
UI | Customizable | Customizable |
Voice Control | Google Assistant | Alexa |
Miracast | Chromecast | DLNA |
Welcome to contact our experienced team at contact@sdmctech.com to discuss how we can help you to quickly deploy your digital tv services.
Source: https://en.sdmctech.com/news/industry-knowledge_1942.html
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Created on Apr 20th 2022 01:23. Viewed 194 times.