An Overview of Podcast Marketing

by David Jones Digital Marketor

B2B Marketers, are you looking to build a more engaged niche / premium client base? Look no further than podcasts! This is the nature of content marketing and how it is growing and how!

Approximately 85% of people who click 'play' on a podcast listen to almost everything, and 42 million Americans (or 15% of the US population) listen to the podcast every week. One of the main reasons for such a large audience to invest in this content property is what kind of value it adds to businesses, both established and developed.

Podcasts have come a long way

The popularity of podcasts as a content marketing let go is growing and expanding exponentially, and has the statistics to prove it. Podcast ad spending in 2018 increased by 9 479 million, up from 4 314 million in 2017. That number is expected to reach north of 1 billion by 2021 in the US alone. The concept of this content marketing strategy is far from over. In the 1980s, these live recordings were sold as audio blogs. Then in the early 2000s, Apple came out with its streaming programs based on a similar approach. As buyer persona becomes more tech-savvy, people want their information on a journey that traditional marketing activities cannot. Some of the most prominent examples of modern digital content are virtual assistant technology at home and wireless connectivity in cars during travel, allowing today's modern audience to voice their interests on demand; With the touch of a button. The ability to access engaging content from any part of the market is a real hallmark of digital content marketing.

Podcasts create high-quality leads

A niche, a precious thing, is a gold mine for people who voluntarily dedicate their time to participate in podcasts. Every advertiser's dream is to be able to deliver your best content to your target customers. Marketers are increasingly focusing on their audiences to further qualify VIP goals for their business with CRMs and AI, data analysis, machine learning and predictive analytics. Additionally, what makes podcasts such a great marketing tool is the ability to provide exclusive and in-depth content that will interest the audience. Your inbound marketing stance is very helpful for brand awareness because it is the most sensitive way to target your potential customers.

We understand that your main focus is on digital marketing, and here are some ways to increase your podcast influence and make it the most profitable content marketing campaign of all time.

1. Sponsored Content and Paid Advertising:

According to Wordstream, businesses are expected to spend more than $ 500 million on podcast ads by 2020. Through this, content creation will become the focus of all discussions. For this, sell your podcasts to various advertisers and sponsors and tell them how you can place their message in front of hundreds (or even thousands) of subscribers eager to learn more about their products and services. Understand where you fit in, what kinds of ads and visual content resonate with your audience and how to invest the right resources to see results. You can increase your influence by purchasing advertising sites as add-ons or stand-alone products in ad packages. Another way to popularize your brand is to put blog content on thought leadership and your business philosophies, and run Facebook advertising campaigns. This kind of content marketing effort is not common, but the results it brings to businesses are certainly surprising.

2. Integrate your podcast with reputable podcasters:

Who are the podcatchers you can ask for? They are specifically applications or online platforms that play podcasts. The best bet is to try each platform for yourself to ensure a smooth experience for your listeners. In addition to quality content, your entire content marketing effort in the form of these podcasts is essential to success. Here are some recommended apps to help you reach your target audience the way you want.

Podcastland
Cloudy weather
Podcast Republic

Incorporate these platforms into your content marketing plan to make everything easier. Having them as part of your content strategy gives you more than you can do for your target audience.

3. Don't forget to repeat your content:

You can select highlights from your podcasts and post their transcripts on your website's blog. This way you don't have to put too much effort into creating content but come up with ideas to reuse it. You can turn the best parts of a podcast into an infographic, whitepaper, email marketing topic or detailed blog post. Using multichannel marketing for your podcast will significantly increase your exposure and allow visitors to engage with your content in their preferred medium. It is always better to use 10 platforms than rely on a single distribution channel to popularize your brand. The audio version of your podcast will be streamed on iTunes and other distributors, but having a print version of the interview works well for the search engine because it brings SEO value and can go viral all over the internet.

In sum, there is no fool-proof successful content marketing strategy that is committed to working. It depends on what kind of content you put out, the way you market it and, ultimately, how your target audience perceives it. The aforementioned content marketing examples will work in your favor if you are a marketer who goes above and beyond to make your podcast successful.