All You Need to Know About Smart Assistants

by Sandeep Kumar Freelancer Article writer

Smart devices and smartphones are slowly transitioning to the realm of Artificial Intelligence. Data scientists and technologists are researching in the field of AI to mimic human intelligence. There are many devices created to respond to human commands. This intelligence is created by scientists with cognitive learning and problem-solving. AI has already made its debut in the fields of computer science, medicine, film, and media, military and defense system, intelligent devices and robotics. Personalized service in the media and entertainment industry is used as a potent tool for extension of brand identity and ability to drive business. It is a powerful input for target marketing. Personalization of content creates integration across media platforms like digital video and television.

Digital assistants aid in the discovery of relevant content. YouTube and Netflix are using AI to transform the entertainment industry. We are amazed at the smart recommendations of videos on YouTube. All the suggestions are driven by AI. Netflix uses AI to track pre-watched shows, searched content to create a custom recommendation of other Netflix shows. AI is revolutionizing next-generation TV and video viewing. Netflix also introduced an AI-powered Dynamic Optimizer for video compression without any perceivable loss in the quality of the video. This is a great solution to watch high definition content. Home entertainment has also transformed with the introduction of AI. You can now engage with their personal assistants like Siri, Google Assistant, Cortana, and Alexa. AI has literally made it easy to track and analyze the watching patterns of millions of audiences from around the globe. Major DTH providers are offer set-top boxes with AI Home Assistant. The assistant offers 95% accuracy on translating voice commands. However, these assistants cannot interpret difficult and complex questions. For example, to know about the channel schedule on Kannada news channel, just ask Alexa.

Its main features include schedule management, information on weather and traffic and control of IoT powered devices at home. These devices use AI assistant services like Amazon’s Echo and Google Home. You can use your AI assistant to make a video call on your TV screen connected to the device. AI is also incorporated for programmatic TV Ads based on the duration of previously watched ads, preference of ads watched, and ads skipped. You can give voice commands to Alexa through the My DishTV app on your smartphone. To avail online DTH recharge, just click on the recharge section on this app.

Media and entertainment platforms are changing from ‘watch-only’ to a fully interactive medium. Data scientists are using AI mainly to analyze the data of viewers of TV shows and to identify customer behavior patterns. Intelligent machine learning techniques are deployed to suggest targeted advertisements based on their watching patterns. While we do not know the future of AI in mainstream media, it will certainly be cost effective and open a platform to reach a multitude of the audience.