All that is wrong with the digital realm
by agha raza aghaWe live in a digital realm that
has left no stone unturned. From e-commerce to marketing, and from cab rides to food delivery services, tasks that
were once difficult to carry out in one sitting are now performed in the blink
of an eye. Technology has become a necessity instead of a luxury where one is
constantly overwhelmed trying to keep up with the real world along with the
cyber one. Aimed at delivering content that caters to your personal needs, all
major social networking websites are served with algorithms that filter out
your likes and dislikes based on previous searches, thereby confirming your
previously held beliefs, regardless of whether they are right or wrong. The
implications of a world motivated to keep its users satisfied with living in
their own bubble are not only ethically wrong but downright dangerous
considering the average person is most likely uninterested in looking for
information that does not tell them exactly what they wish to hear. Furthermore,
our children are now accustomed to turning to devices in order to avoid any
discomfort. There is no spark of creativity to overcome boredom and no coping
required to deal with emotions such as anger, sadness or frustration – simply
burying their heads in their devices is enough. Such avoidance leads to raising
children who are not used to stepping outside their comfort zones and facing tough
circumstances head on. With more time spent unwinding through video games and
social media applications, children spend less time playing outdoors or with
other children altogether, hindering their social and emotional development.
The digital realm surely makes our lives easier, with long drawn-out tasks
performed at the push of a button. However, this luxury does not come without
its dangerous implications on the growing minds of our youth and the continuing
satisfaction of people who wish to remain ignorant about information that could
be imperative to future of the world we live in.
Creative Junction being the top advertising agency in Pakistan, is
striving to raise awareness as to how you can have a balanced approach when it
comes to the use of social media. Even though it has become a crucial part of
our own market, balance is what will keep us away from harm.
Marketing agencies in Pakistan and all over the world are going
through a transition, focusing their attention on digital media as well. In
addition to being the advertiser and marketers, we have a social responsibility
to keep our youth on track or at least try to do so. Digital Marketing is taking a turn, and we should take one with it!
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Created on Oct 25th 2019 05:50. Viewed 458 times.