Articles

Airport Advertising- The modernized way of branding

by TDI India TDI : Premium Transit and Digital Advertising Expe

In last few couple of years huge footfall in a residential and international airport has been noticed, why? The answer is time. In today’s fast moving life none of the folk wants to spend more time in slow moving transit hence prefers to use the flight mode to travel. Flight mode is not only useful to cover the longest distance in short time but also business advertising purpose too. The airport advertising in flights or domestic or international terminal is the latest resource of business marketing where it is being used to grab the traveler’s attention towards business.

In association with airport authority ads in terminal’s lobby, baggage area or check-in point gives the creative and most alluring form of business and product branding. Though the form of outdoor advertising is little bit expensive but it’s an impressive resource of grappling the millions of attentions in very short time span and by perfectly utilizing the every real estate zone of terminal you can make it worthwhile deal for your business. Most of people have the perception that air terminal or ads in aircraft is suited to B2C (business to Customer) from only, it’s not; the concept is extensively widened and is best suited to B2B business structure too.

While moving in transit a B2B business owner keeps an eye on his surroundings to grab the new ideas and clients too. In such situation digital or print advertisements via hoardings, visual ads on LED TV, banners etc gives them a better opportunity to meet with new Business partner and expand the business via making association with them in different  zones.

In India domestic and international airports give such marketing opportunity to both B2B and B2C business. Outdoor advertisement in parking campus, entry and exit point, baggage zone of Chennai, Ahmadabad, Pune, Cochin, Calicut seek mover’s attention to share information about the objective product or company in print or digital manner. Apart from hanging banners and hoardings on pillar and billboards, several other digital ways such as visual advertisements with vocals on LED, Digitally transmitting details on electronic gadgets, Wi-Fi is not only beneficial for businesses but for customer and startup firms to find new business partners too.

A quite usual and most beneficial feature of digital advertising is to connect with less educated folks too. Visual ads publication not only grabs audience but keep them engaged by presenting a short film of 30-40 seconds. Airport advertising in India or outside is not only limited to specific air terminal but also significantly expanded in aircrafts too, and now premium transit and digital advertising experts are engaged in serving worthwhile airbase and flight advertising.

Even though this outdoor advertising is capable to seek millions of attention but it is less popular because of its expensive nature and most of Startup Company with less capital amount move to the conventional marketing methods. With the Help of a profession marketing experts this advanced technology could be utilize in a better and gaining way to boost up the business. TDIINDIA in India is one of such type digital marketing expert that deals in serving indoor, outdoor and digital advertisement in transit.


About TDI India Innovator   TDI : Premium Transit and Digital Advertising Expe

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Joined APSense since, July 16th, 2016, From Delhi, India.

Created on Jun 12th 2018 05:43. Viewed 134 times.

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