Airport advertising: The best way to grab traveler’s attentionby TDI India TDI : Premium Transit and Digital Advertising Expe
More than 55 million domestic and international passengers are taking flights to travel hence Outdoor Advertising in airport campus has become the most in-demand way to use domestic and international aeronautical space for advertising purpose. Print and digital ads on such spaces are called as Airport Advertising. It is the best cost-effective resource to promote the brand and grasp traveller’s attention.
An airport campus is filled with lots of unique advertising idea such as billboards, branding in baggage area, and hoardings in check-in area, conveyor bill brandings, trolley advertising, and much more and all type of static and dynamic advertisement displays all kinds of people before and after their flights including business person, students and others. Some of the best ways to utilize the zone for marketing purposes are as follows:
Backlight Display: Large size posters or LEDs are being used to display the ads and grab every passenger’s attention.
Wraps and Clings: In this way, all surface area such as the floor, pillar, walls, ceilings are being used to hang or paste the posters of the lobby, counter, and other areas of the airport.
Billboards: It’s just like a poster or roadside hoardings used in the lobby or any area of a domestic or international airport to hoard the big size poster to campaign for the political parties big size company.
TV and tablets: Apart from print media, digital media is the latest way to seize the public attention and by using graphics and videos in LED, LCD TV and Tablet keep the waiters engaged and share information with them too.
WiFi: Offering free WiFi in the metro station, the airport authority is one of the top exciting ways to advertise on these campuses. Nowadays many domestic and international airports are providing free WiFi facilities too so that business marketing team place their ads on areas WiFi downloading portal and spread the ads on all the devices (mobile, tablet, laptop) connected with airport’s free WiFi.
Benches: Many airports allow using benches, shelter, bus or tram for advertising purpose.
Cost of airport advertising to business
In today’s fast moving life everyone has less time to spend on journey hence travelling by air has become most in demand, and most of the people are using airway to move domestic or internationally. The huge number of traveller has been observed by businesses and start using this place for marketing purpose. Cost of using an airport campus for marketing purpose is very cost effective with a high rate of the end consumer’s accessing. The tentative cost for Outdoor Advertising in the aeronautical area is:
Backlight display: $ 2000-$ 10000
Digital display (TV, Tablet): $1500- $9000
Banner: $1000- $25000
Wraps and clings: $10000-$20000
Choose the best place and option.
A marketing manager has the responsibility to choose the best and cost-effective advertising method and airport for marketing purpose. An airport which has huge crowd of travelers to fly domestic and internationally is the best way, so if you are living in a city having such type of airport then take it on priority basis and as per allowed by your budget and choose the backlight, hoarding, or WiFi method for advertising purpose and if required hire an digital advertising agency for this task.-
TDI INDIA provides cost-effective rates for all types of advertising. Outdoor advertising at the domestic or international airport are influence all kinds of people in transit and make them aware of currently running promotional scheme and information to them.
Created on May 17th 2018 08:29. Viewed 173 times.