Affiliate Marketing and One Of The Biggest Hurdles That Block Successby Shantell S. Online Educator
Affiliate Marketing is powerful because It lets you make money by selling other people's products. This let's you save time in product creation and customer service. While affiliate marketing removes a lot of hurdles, it doesn't remove them all. I want to help you cross over a big hurdle today.
Once you have made the decision to incorporate Affiliate Marketing into your business model, that generally leads to a bunch of questions.
What product should you promote?
Should you offer bonuses?
Which platform should you focus on?
….and the list goes on. And while these are great questions, I can think of one that should come at the very top of the list. If this question is left in un-answered, it typically leads to a feeling of overwhelm and confusion.
The question you need to answer first is "Who am I marketing to?". Once you answer this question everything else falls into place.
This is THE most important question to ask because it lays the foundation for what comes next in your affiliate marketing plan.
Knowing who your are marketing to will help you to determine what products to promote, where to promote them, and how to best communicate the offers to your audience.
Determining who you are marketing to will require you to select a niche. This means you will have to look at a broad market, for example weight loss, and decide on a specific group within that market to talk to. Perhaps it could be mom's to be who are trying to stay fit, men over 50 or people with arthritis who want to exercise without joint pain.
You see while each of these groups need to loose weight, you would talk to each group differently. That is the power of knowing your audience.
I have recently made a post on my website that shares four tips to help you find your niche and enjoy success as an affiliate marketer.
Here is the thing. This step is probably glossed over or ignored, because it doesn't feel like a money making task. However walking through the 4 tips I have shared is a great way to ensure your affiliate marketing plan will be successful and profitable.
When you are going through the process of choosing your niche, you may experience a fear of commitment. You want to choose the exact right niche, so you choose none- which leads to no action thus no money.
Or maybe you are afraid of picking just one and excluding people. Keep this in mind if you continue to speak to a broad group, no one will hear you because they don't know who you are talking to. Here is what I suggest. Take tip #1 in the blog post seriously.
When you follow this tip it should help you feel comfortable with committing. The key is to just pick one and start! Once you do that you will start to feel the fear melt, and the exhilaration of forward movement overtake you!
Take the time to decide on your niche.
When you take the time to decide WHO you are talking to, it will give you confidence to talk to that audience and to recommend products that will benefit them.
You will shift from just seeing from only seeing Affiliate Marketing As A way to make money. You will begin to focus on the people who are joining your tribe, which will only make you a better marketer.
Taking a moment to go through the tips I have shared.They will help you to shift your focus so you can lay a stable foundation to your affiliate marketing business. You already know the potential. Take action today and make your success a reality.
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Created on Jul 22nd 2020 23:13. Viewed 122 times.