Advertising

by Butch Hamilton Butch Hamilton

Advertising

At an advertising conferencing session, the question was asked. "Can you compete in today's advertising world with the superpowers of Wal-mart, Amazon, Ebay and others who have advertising budgets that range in the billions?" The answer provided was shocking! Yes! How is this possible on the web in 2020?

Competing for keyword terms on the web is a matter of knowing exactly how to approach the issue. Advertising on the web should be thought of as one of the most simple of all games to play. Its a fact that the search engine bots that cruise the web are not intelligent nor intuitive creatures at all. They are software programs that simply seek keyword terms and place those terms in correct places on the web. In other words, advertising on the web is simple and thoughtful keyword specific writing!

The problem is this. Humans are thinking, intuitive and perceptive. They are the exact opposites of the software bots. They do think and reason. Therefore, their brains work and think in a different way!

Care to advertise effectively on the web? Think like search engine spider bots. Simply, exactly to the point and never vary from that. That is really all that there is to effective advertising!