Advantages on selling on Amazon: 2020 Guide

Did you know that Amazon is the largest marketplace that exists today? Thanks to its customer service, its speed in shipping and it sell all kinds of products at a very competitive price, many users go directly to Amazon when looking for any product. 

But what you may not know is that approximately half of the products that Amazon sells are not their own, but rather from third-party companies or entrepreneurs.

How can your case be?

Therefore, every day there are more people who want to take the step and register as a seller, in order to increase the sales of their business taking advantage of the visibility that Amazon has.

So if you have an online store and want to increase sales with another channel, read the advantages for selling on Amazon. Let's see it!

 Advantages of selling on Amazon

If you've never considered selling your products on Amazon before, you may not know the benefits it can bring you. Therefore, before telling you how to sell on Amazon, I want you to know its main advantages.

Multiply the visibility of your products

The Amazon website is one of the most visited in the world, so if you are just starting out and still very few people know your product, or you simply want to increase the sales of your online store significantly, with Amazon you can reach a large number of potential customers in a very short time thanks to the great visibility of this marketplace.

Show your products to people interested in buying them

It is evident that your products gain visibility when they are listed for sale on Amazon. But the best of all is that users who browse this marketplace have a high purchase intention. Therefore, you are targeting users in an advanced phase of the purchase cycle and more likely to buy from you than if they found you by other means.

No need to set up your own online store

If you do not have knowledge of web development to create online stores, and you do not have a good budget for someone to build it for you, selling on Amazon may be a good alternative.

Internationalization of your brand

Thanks to the fact that Amazon is present in many countries, you will be able to make people from other parts of the world buy your products and thus multiply your sales. For example, if you create an account in Spain, you can sell on the 5 European platforms (Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.it, and Amazon.com) and thus reach many more people.

You build trust with your potential clients

Amazon is the most recognized online sales platform worldwide. We all go to this platform to buy almost any type of product because we know that it is a marketplace that works like a charm and that if we have any type of problem, or want to request a return, we can do it without anyone asking us why.