A Vital Role Played by Social Media Strategists to Enhance Your Local Searches

by Outsourcing Technologies Digital Marketing

Local search plays a crucial role in getting traffic for different kinds of businesses. If you are associated with a small size business, then this is something you cannot do without. It is due to these reasons that many retailers are now shifting their focus towards improving their search engine rankings. Gone are the days when people could rely upon other outdated sources for generating traffic.

There are several important factors associated with social media for small business. Linking plays a crucial role and is something that cannot be avoided. Your website needs to be linked to the external links. It is associated with website links. It also has a major role to play in local searches. This is due to the fact that inbound links are directly associated with the website’s authority or the local business page.

Vic Gundotra was the founder of Google+. Ever since the creator left, things have not been smooth for Google+. Even the Google+ page links have been removed from the maps. You need to pay attention to the fact that social network cannot be the complete focus of local search optimization.

A few years back Google was practically incapable of finding your location while searching. In this case city centre was used for determining locations in close by environs. This didn’t offer much help if you were not around the city centre. But things have changed over a period of time significantly. The technology has been improved beyond measure and now Google is able to find your location easily. It doesn’t really matter if you are using a mobile device or a desktop.

The reputed social media strategists understand the changing trends and come up with well-designed strategies. They understand that the physical address has a major role to play in ranking. It was only after the much awaited Google Pigeon update, Google started considering distance as a crucial factor determining ranking.

Any sort of mistaken information can have adverse effects on your business. This can eventually have a negative impact on the search score. This will ultimately result in a lower conversion rate and overall traffic. Some of the mistakes that need to be avoided:

Incorrect Business Category - This is one of the most commonly occurring mistakes. There are a lot of businesses that do not select an appropriate category. For instance, if you have a restaurant you need to specify what kind of restaurant it is. It is a cafe or a sandwich shop? The difference can actually have a negative influence on traffic generated and ranking.

Incorrect Business Address – You need to be careful about this factor as a wrong official address can cause problems in the long run. This can be a human error or due to third party based source. This will be having a negative impact on your business ranking.

Wrong NAP- Small errors related to the name, address, or phone can have a negative impact on the local search.

Local search is considered one of the best ways of driving traffic to the desired location. This can ensure the continuous inflow of traffic to the website. There has to be a combination of Google search based proficiency and mobile technology. Social media listening is all about understanding the needs of the customers and coming up with appropriate solutions.

Contact Outsourcing Technologies for affordable and quick solutions. They make sure that small businesses get placed in an efficient manner for local search.