A Guide to Setting Up Instagram Ads for Your Business in 2019

by Colorado Digital Experts COLORADO'S LEADING DIGITAL AGENCY

With more than 500 million daily active users, Instagram has witnessed rapid growth since its inception and turned out to be an enticing marketing channel. More and more companies are leveraging this popular social media platform as one of their main revenue-generating tools for advertising their brands. With so many active users scrolling through their feeds all day, how can you make your business stand out?

Use Instagram advertising to target the right people at the right time with the right visual message. As we can see audiences nowadays are greatly shifting from traditional online marketing channels to visual media, you can integrate Instagram into your social media advertising strategy.

In this guide, you will learn everything that can help you target Instagram users with an effective advertising campaign.

What are Instagram Ads?

Instagram is a social platform that allows its users to tell visual stories through various ad formats. Instagram Ad is a sponsored content that is paid to be posted on this platform to reach a larger and more targeted audience. Businesses advertise on Instagram to increase their brand awareness, website traffic, generate more leads and conversions.

Cost of Instagram Advertising

Wondering how much do Instagram Ads cost to you? Though the cost of your ad will be unique to you, it depends upon a variety of factors. The model used is based on CPM’s (Cost Per Impressions) and CPC (Cost Per Click).

The prices are calculated as per Instagram’s ad auction. You can control your Instagram Ad spend by choosing a daily budget or a lifetime budget, and by setting your ad schedule, delivery method and the bid amount.

Types of Instagram Ads

Instagram support different types of advertising and call-to-action buttons to help you get more leads. When planning to advertise on Instagram, you can choose from five ad formats including:

Photo Ads - The most standard ad format, it displays your products or services through compelling images that appear as your target users scroll through their feed.

Video Ads - Entice your target lead by making quality video ads and promoting them through your Instagram feed.

Stories Ads - This social platform supports both image and video story ads which are full-screen ads that appear at the top of the feed between users’ stories.

Carousel Ads - This ad type lets users show a series of scrollable images and/or videos with a call-to-action button to redirect them directly to your site. In a single ad, you can choose up to 10 images or videos.

Collection Ads - The newest addition to the ad format, collection ads combine the power of images, videos, and direct-response marketing all in one advertisement.

How to Set Up Instagram Ads?

Broadly, there are two different ways to advertising on Instagram: using Facebook Ads Manager and using Instagram.

Creating Ads with Facebook Ads Manager - With Facebook Ads Manager, you can create ads compatible with both Facebook and Instagram. It also lets you customize the audience and other features and monitor your ad performance. Follow these steps to create your Instagram ads using Facebook Ads Manager.

Link your Instagram account to your Facebook business page.
Choose your marketing goal from brand awareness, reach, traffic, engagement, app installation to lead generation, video views, conversions, messages, store visits, and catalog sales.
Identify your target audience based on certain elements like location, age, demographics, gender, behavior, interests, languages, and connections. You may also create custom and lookalike audience.
Decide where your ad will appear on Instagram and Facebook by choosing from automatic placements and edit placements.
Set your ad budget and schedule to define how much you want to spend on promotion and for how long.
The final step is to create your Instagram Ad campaign.

Creating Ads with Instagram - A fast and easy method to get more engagement is by promoting your existing post on your Instagram profile. To do so, go to the post and click Promote. Thereafter, select your goal. You may add a call-to-action button that will appear in your post below an image or video. You may customize your audience for the ad or let Instagram choose a default audience. Lastly, select your budget and ad duration and hit Create Promotion.

Instagram Advertising Tips for Your Business Growth

To create advertising that attracts users and boost leads, follow these amazing Instagram advertising tips:

Understand your target audience
Create actionable hashtags
Be consistent to reinforce your brand image
Add experiences relevant to your business
Analyze and optimize performance

Want to build Instagram ads and get the most out of them? Contact Colorado Digital Experts today! We are amongst Denver’s top Instagram advertising agencies having a skilled team of Instagram marketers who are competent in creating successful ads to help you grow your business.