A Brief Discussion About Some Top Mobile App Ad Networks

by Vikash Singh Shopify Developer In India

Besides considering the best Mobile App Development, every organisation must adapt to mobile advertising. For those wishing to conduct a mobile ad campaign, they can find many different mobile ad networks. However, it is crucial to select a mobile ad network that can easily scale up your business. 

 

After building a robust, scalable mobile app for your business with the help of the best Mobile App Development Services, you might think of methods to make money off mobile apps. In-app advertisements are probably the easiest and most well-liked method to make money through mobile apps.

 

Publishers and app developers can generate passive income from their websites or app by selling ad space to mobile marketers and advertisers through a mobile ad network.

If you plan for Mobile App Development or have already done it, you must decide what monetisation method to employ. So if in-app advertising is your preference, this article is for you. This article addresses several top mobile ad networks for publishers. There are many different mobile ad networks available. However, it is crucial that they select a mobile marketing platform or ad network that is specialised to their speciality. 

Let's start now:- 

●     AdMob                      

●     Audience Network              

●     Amazon        

●     MoPub          

●     Unity

●     Yahoo

●     AppLovin

●     Media.net     

●     Tapjoy

●     AdColony

●     StartApp

 

AdMob:

 

AdMob, a subsidiary of Google, is one of the leading mobile ad networks in the world. With in-app advertisements and useful information, AdMob helps you monetise your app. It supports various currencies, enabling you to make money worldwide. AdMob is a fantastic tool that is incredibly simple and intuitive, just like other Google products.

                       

Audience Network:

       

The Meta (Facebook) Audience Network will help you make money with your iOS or Android app. A mobile app, available on the App Store or Google Play Store, needs a Facebook account to make money. Meta Audience Network operates globally as it is a Google mobile ad network. It supports the DIY monetisation strategy, so you can easily set up and start earning money from advertisements.

           

Amazon:

       

Amazon Publisher Services replaced the Amazon Mobile Ad Network on September 30, 2021, when it was declared obsolete. Access to Amazon demand and other purchasers is possible via its APS SDK. These buyers will compete for your placement, raising your revenue and CPMs. Three different services make up this system: Connections Marketplace, Transparent Ad Marketplace, and Unified Ad Marketplace. Large enterprise publishers are the target market for Transparent Ad Marketplace services. The services offered by the Unified Ad Marketplace are for small and mid-sized publications. Publishers may search across all merchants in one marketplace with the Connections Marketplace service.

 

MoPub:

 

MoPub is one of the best mobile ad networks for app developers and publishers worldwide. Interstitials, Native, Rewarded, and Banners are the four types of advertisements that MoPub offers. With a network-supported instance, you can access several bid methods, including Auto CPM, network reporting, and sophisticated bidding. Additionally, they offer technical help and troubleshooting that is more effective.

           

Unity:

 

The most well-known ad monetisation method for mobile game apps is Unity Ads. Additionally, it's the first service to optimise for LTV. Unity supports Android and iOS apps. You can use them to display various adverts, including augmented reality (AR), banners, playable ads, movies, etc. Unity supports currencies like USD, EUR, JPY, KRW, CNY, and BRL.

 

Yahoo:

 

You may access thousands of Yahoo Gemini advertisers thanks to Yahoo App Publishing. On your app, Yahoo displays native, full-screen, and banner advertisements. An excellent feature of this service is that it gives you access to Flurry Analytics and revenue opportunities.

 

AppLovin:

 

Each month, Applovin connects with more than 1.5 billion devices worldwide, and real-time app analytics are part of it. This service supports a variety of advertisements, including banners, playable advertising, skippable and non-skippable videos, and incentivised videos.

 

Media.net:

       

Media.net is one of the biggest ad firms in the world. It has consistently been regarded as the finest competition to AdSense and is credited with inventing the "display to search" advertising structure. Media.net provides contextual, display, and native adverts.

 

Tapjoy:

 

Tapjoy is one of the earliest methods of app monetisation. It provides the ad forms Playable, Offerwall, Rewarded Video, and Video Interstitial. Tapjoy supports the iOS and Android operating systems along with Mobile Web. As opposed to simply displaying standard app advertisements, Tapjoy offers users virtual currencies that they can use to purchase in-app content from publishers. It is what sets Tapjoy apart from all other mobile app advertising systems.

 

AdColony:

 

App developers created a mobile app advertising platform called AdColony for other app developers. It offers AuroraTM HD Interactive video, Instant-PlayTM HD video, and other playable technologies for video commercials. As a result, it increases user engagement with mobile app ads by displaying only top-notch advertising material.

StartApp:

 

You may obtain high eCPMs and fill rates with the help of StartApp's astute targeting and inventive ad units. Seven different ad formats are available, including interstitials, playable ads, videos, 360 ads, virtual reality ads, splash ads, and MREC banners. StartApp helps publishers in getting the most interesting adverts through these different ad formats.

 

Final words:

 

You can easily make money after building a functional mobile app by leveraging the best Mobile App Development Services from a top Mobile App Development Company. Since each mobile ad network has a unique set of characteristics, it is impossible to declare which is the best, and publishers will have to decide based on the requirements of their business. A mobile ad network that offers you high eCPMs, insight reports, and a selection of advertising formats is what you should look for. However, you may also promote your app by paying other publications for ad space, increasing user acquisition.

 

The Author's Bio

 

The author of this article is a technology enthusiast with sound knowledge of Mobile App Development and mobile ad network. In this article, he has shared his valuable thoughts with people who might find them useful and interesting.

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Created on May 24th 2023 07:33. Viewed 124 times.

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