9 Social Media Engagement Metrics Every Business Should Know

by Nigel Miller VP Sales & Marketing

If you want your business to get the most out of social media, it’s important that you know how to use this medium to engage with people. And while there are some social media engagement best practices you can use to get started, it’s important to continuously measure your efforts and adjust accordingly.

Since you want to be sure that you’re using the right metrics to make strategy adjustments, here are the nine metrics you need to know about:

Referral Traffic

If you look at your website’s analytics data, you will be able to see where the visitors are coming from. One of your goals should be to continuously increase the number of visitors who come to your site from Facebook, Twitter, Pinterest, Google+ and any other social networks you’re using.

Audience Growth Rate

This metric is specific to Facebook. Because it expresses new followers as a percent-change over time, it’s very useful for seeing which points in your social media for businesses usage have led to the most growth.