8 Tricks To Boost E-Commerce Traffic Sales Like Anything

by SEO Ninja Best Digital Marketing Services in USA

Attracting potential customers to an e-commerce website is only half the battle. This is because making sure they find the right products & services is the driving tool to bring more sales.

Gone are the days when profits were made simply by having an online shop. To compete in today’s rapidly evolving marketplace, there are few things that can’t be ignored at any cost. To taste success and stand strong with the competitors, it is required to follow those strategies. But what are they? Well, they are those 8 ways that are quite helpful to boost every e-commerce business. Unveil all about them below:

1. Landing Pages

Talking about paid traffic, it should be sent to the landing pages in terms of products and not to the homepage. Other good approach is sending the paid traffic to categories that suit the intent of the users.

2. Products descriptions and SEO

Product descriptions are not only important but useful as well. It is required to ensure these descriptions are engaging as well as original. For both these rules, there are valid reasons. Talking about text description, it provides search engines with things that can be indexed along with promising keywords that help the business in gaining visibility. Remember that when you create unique descriptions, you are safe from getting filtered out as spam by various search engines.

3. Site-wide search means sales

As already said, attracting potential customers to a website is only half the work done. To close sale, it is necessary to help them get the products or services on your page. Best strategies to do this include easy-to-find and easy-to-use search function. Make sure to use every aspect of design that will make it stand out. This includes color, placement, all-important white space and cursor focus. Besides, also ensure to do your very own on-site keyword analysis as it will help in improving the descriptions.

4. Case 1

When it comes to ordinary sites, page abandonment is an annoyance that could be avoided. However, when it comes to sales-based sites, this can lead to adverse consequences.

5 . Checkout challenge:

Case 2

It is extremely important to keep in mind that over complicated and lengthy checkout process are a big turn-off. Both these factors lead to abandonment when there comes the task of identifying and fulfilling the needs of the customers.

A good way to decrease the checkout is selecting the cheapest default for shipping plus other major options. Doing so will make it easy for the returning customers to sign in and smart algorithms to enable the customer save time and a step. For instance, if we consider credit card, it get determined quite easily depending on the first few digits of the number. There’s no need to waste time asking for anything.

6. Avoid Shipping Sticker Shock

Always ensure being upfront regarding the shipping costs. Though it can’t be denied that approximately half of the shopping carts are abandoned, about half of those quitters were driven away via shipping costs. Here, it is possible that the shipping costs were hidden for too long or the purchase didn’t qualify for free shipping. Therefore, it is good to be up-front regarding shipping and keeping the costs low. No matter what, make sure not to gouge potential customers with inflated shipping costs.

7. Tablets Are The Latest New Shop Window

Growth and expansion of mobile web access via phones and tablets is the hottest trend. E-commerce businesses must optimize for tablets, keeping in mind this important point. As much as PC sales are falling, mobile site visits are increasing rapidly. Hence, it is clear that seamless and flexible mobile sales flow help in getting the e-commerce site design right.

8. Pin It With Pinterest

In the recent time, Pinterest has gained exceptional exponential growth and has emerged as a vital source of Shopify referrals. Moreover, it also has the highest average order value of important channels. Hence, don’t step back from pinning.

Summary

In this competitive world, SEO Services of e-commerce is getting tough and not easy. However, this does not mean there are no opportunities. T o improve things and get in a better position, follow these suggestions and you will turn every uncertainty into opportunity.

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