Articles

8 Things your competitors can tell you about SEO

by Guru So Digital marketing service provider company

Thinking originally can help you greatly in business but it does not mean that you cannot learn from others. You should keep your friends and enemies closer to monitor their activities. This may sound sneaky to you but you can learn great things from your competitors to do well in SEO. Competition is the great obstacle to the success of any business. In the field of competition, there is no one much closer to you than your competitors. You can have great learning from there. So, you need to have constant look at them while developing a strategy for your business. You can have a competitive advantage by researching and analyzing your competition.

1.    Identify your real competition- When you are finding real competition, I suggest you include any website or company that you are competing with for web traffic and web visibility regardless of the fact that you are selling the same product or not. You can take help of a digital marketing agency for this and they will tell you what their SEO effort is and what you can follow to take advantage of their website features. Competition analysis is not a small task but it can be worth considering for you if you are aggressive for it. You can start with 10 competitors who can guide you what efforts to make for getting web traffic on your website. You can get knowledge about keywords which they are using, set up Google alerts to make sure that you receive all necessary updates on your competitor's products and services, find more competitors in your field via associations’ member's directories.

2.    Determine the keyword they are competing for- Once you know your competition, it is best to analyze their keywords including the long tail keywords that you are using for competition. You can analyze that that ranks for the same terms. The Google keyword planner will show you the keyword on the competitor’s website and content on their website. You can know about keyword and level of competition with this tool. You can maximize your website visibility by taking the services of internet marketing company who can provide relevant content for your website and market for your company.

3.     Explore their content marketing- To improve your brand awareness and increase web traffic, you will need high-quality content on regular basis. This is the most valuable tools in search engine optimization (SEO) and getting more leads. You can learn from both weakness and strength of your competitors and check that how often they post, quality of their web content and are they using the social media for marketing or not and assess their number of views.

4.    Social media behavior- What are the social media platforms your competitors use? What content marketing strategy they follow? Are they links to articles, videos, and infographics? Access their social media presence and what campaign they are doing on social media to attract more clients. It will help you to know various things about social media of your competitors. These days online marketing agency are providing services of social media optimizations, you can take advantage of their services and can run effective social media campaign with their services.

5.    Target audience- Some of the best information that you can obtain from your competitors knows more about your target audience. How they are targeting their audience and which tools they are using for reaching their target audience. Follow to their comments on blogs and articles and social media accounts that what their audience is saying about them. You can also take help of an SEO company in this regard and can know do a complete analysis of your competitor's online activities.

6.    Product analysis- Do a comprehensive analysis of competitor’s products and find the loopholes in your product development. This way, you will find features that you can include in your products offers too. You can combine their expertise in their product and can spin it and sell at competitor’s price.

7.    User Experience- with online marketing, we are moving toward responsive formats to give consistent experience on all devices and screen types. The development of mobile marketing means that user experience will be the key to customer satisfaction. Keep knowing about your competitors and you will gain much knowledge about them. You can also take help of an online marketing company, who can help you to know few important things about your competitors.

8.    Conversion Techniques- Some businesses use lead magnets to provide their audience free offers to entice them to sign your mailing lists. The lead magnet and kind of enticements that they are using for their customers can help you to increase the value of offering and gain more leads. Once you develop the techniques of conversion, you will have increased conversion rates and things will be more easy for you. 


Sponsor Ads


About Guru So Junior   Digital marketing service provider company

1 connections, 0 recommendations, 18 honor points.
Joined APSense since, January 10th, 2018, From delhi, India.

Created on Feb 27th 2018 04:24. Viewed 777 times.

Comments

No comment, be the first to comment.
Please sign in before you comment.