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8 Lead Generation Tips Through PPC Campaign

by HARMANDEEP S. Digital Marketing Executive
Do you have a small or big business? And having a problem generating more sales or leads?
Solution to your problem is pay per click advertising. PPC, as the name suggests, is a form of Paid advertising, comes with many features. 

Are you struggling to run its campaign and unable to enhance business leads?

Today, I am sharing 8 Best tips which will help you to run PPC campaigns effectively.

#1. Choose Your Money Making Product or Service.
The first step is to choose some of your top margin products or services to make a start. Find out the best demanding and most popular products in your niche, Which have highest or good margin because from this product you will be able to get good ROI.

#2. Use Call to Actions Text in Your Ads
You need to give some call to actions phrases in your ads like the Shop Now, Buy Now, Visit us, Download now etc. These actions will compel visitors to click on your ads. High CTR will give improve the conversions and products sales. 

#3. Improve Keyword quality score
Yes, If the quality score of your target keyword is good then your CPC bid will be decreased. Quality score depends on 3 things: Ad relevance, Ad CTR, and Landing page quality. You have work on all these three factors to improve quality score.

#4. Make Different Mobile Campaign
If your site is responsive which means it is mobile friendly then try to run an individual campaign for mobile users with different CPC bid, target location, and text ads. with this, you can target all mobile users and compare your conversions with desktop users. I am sure you will get good ROI with this.

#5. Use Ad Extensions
Ad Extensions are attractive and highly useful to boost Ad CTR. Use site link extension, location extension, product review, call out and price extension etc with your PPC campaigns. 

#6. Use Phrases and Exact Match Keywords
When you making a list of keywords then use phrase match an exact match. In this way, your ads will not get irrelevant ad clicks and impressions. As the ads will be shown to that customer who is most relevant to your product and landing page. 

#7. Target Only one Ad Network in your Each Campaign.
A lot of newbies are doing the same mistake that they target both of search and display ad network in one campaign. It's a bad strategy, Split your task into two sections: search network and display network and target 1 ad network at once.  

#8. Run Remarketing on Display Partners
You can run a remarketing campaign for your past visitors. Re-target them with some attractive video ads or display ads on different Google partners. This is will increase your brand awareness and return on investment too.

These are the 8 useful tips from which you can run a successful Pay Per Click ad campaign to grow your online business. If you like to learn more about pay per click then you can join DSDM.in PPC institutes in Delhi NCR for in-class training or online classes also.


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About HARMANDEEP S. Innovator   Digital Marketing Executive

30 connections, 0 recommendations, 88 honor points.
Joined APSense since, March 17th, 2016, From Delhi, India.

Created on Dec 31st 1969 18:00. Viewed 0 times.

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