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8 Business-critical Digital Marketing Trends for 2020

by Digi Elephant digital marketing agency in ahmedabad

It is the beginning of a new decade and new marketing trends are already popping up. Ranging from a social media marketing company in Ahmedabad to a Marketing agency in Seoul, everybody has to get in the trend to sustain in the realm of digital marketing. Here are 8 business-critical Digital marketing trends set up by professionals for the year 2020:

  1. Omni-channel Digital Transformations

Forming Integrated Digital marketing strategies across multiple channels is the new trend in marketing. This omnichannel marketing across your paid, owned and earned media relates to the customer personas. You Reach – Act – Convert – Engage your customers on various channels by knowing their demographic and psychographic information. Therefore, owning an upper hand across different platforms and showing that you are omnipresent will definitely generate you leads.

  1. Highly Personalized Digital Marketing Strategies

Personalization is the current trend among marketers and customers. High speed data and user-interaction are also a significant part of personalization. Deeply personalizing your products according to the needs and the taste of the customers puts many marketers on the lead market. For example, if you are a Fashion retailer, give a section for the customers to design their own products under your style and costume guidance. This deep personalization, where the customers feel engaged in the production, will guarantee numerous leads.

  1. Search Marketing Automation

Most of the search automation is owned by Google as of now. Being the biggest search engine, various marketing automation are offered by Google like Google Analytics, SearchAds 360, Top Manager 360 and such automated stuff to make our easier and faster. Google’s search snippets include https results, related questions, AdWords, reviews, knowledge panel, top stories, shopping sites and so on. Taking care of these search inputs and curating your marketing strategy accordingly can make your job easier and effective.

  1. Social Media Marketing Trends

We are well aware of the fact that social media platforms dominate the online world. However, it is essential to know on which social media platform to invest your marketing strategy. With Instagram rising tremendously, Facebook shows a decline of users. But Facebook’s Messenger is highly used by global users. Knowing the right platform to reach your target audience is essential in social media marketing. Instagram marketing is the rising trend of 2020.

  1. E-mail Marketing trends

You may wonder if e-mail is still in trend in the marketing world. Of course, it is. But these updates and changes to e-mail marketing will only help you compete with the social media marketing. The most recent trend in e-mail marketing with effective results is the hyper-personalized e-mails. With this hyper-personalized content, you integrate into the customer lifecycle and harness data. This has proved to have worked manifold, only with hyper-personalized and relevant content.

  1. Analytics, Reporting and Feedback

These operations are business-critical trends which cannot be neglected at any cost. Google Analytics and Adobe Analytics are some systems which help us perform analytics on our digital presence and performance. Content Auditing and reporting are routine frameworks to be followed in any marketing strategy. Engaging your customer community to get feedback through polls and healthy questionnaires are highly recommended to track your ups and downs, therein improvising your marketing strategies.

  1. Content Marketing trends

Content marketing will always dominate the marketing realm. However, recent trends show that the quality of the content across omni-channel platforms is essential to success. Highly engaging content which induces interaction with the users is the trend. This can be achieved by tracking the customer behavior through demographic and psychographic polls and personas. Visually appealing and high-defined graphic content is popular in social media.

  1. Paid and Earned Media trends

With addition to the various marketing trends, paid and earned digital media are irrevocable. Paid advertising, sponsored content, influencers sponsors, videos, banners and effective ads across omni-channels are still essential contributors to generating digital leads for your business.


Are you a Digital marketing company in Ahmedabad looking for a marketing strategy? Consider these 8 business-critical digital marketing trends for 2020 and curate your strategy to succeed. 



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About Digi Elephant Junior   digital marketing agency in ahmedabad

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Joined APSense since, January 10th, 2020, From Ahmedabad, India.

Created on Apr 11th 2020 12:02. Viewed 582 times.

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