7 Tips to Boost User Interaction on your Website
by Ajay Luthra CEO of Graphic Designing CompanyAre you concerned about
your website bounce rate and looking for ways to increase engagement with new
customers? Firstly, you need to improvise interaction methods on your
website. Delight users with innovative and attention grabbing details. As the
website traffic increases, you will be able to gather more info about your
potential customers and clients, and analyze their buyer’s journey to provide
them with better offers which resonate with their needs. This is essential for
your business to grow and be able to implement effective business/marketing
strategies with the available data.
Give them valuable info
which enlightens them and also serves the purpose of your site, in order to
maintain a strong online presence. To make your site one of the best
interactive websites, you need to ponder upon a few things mentioned below:
1.
There Is a Reason Why Content Is Called the King
Users come to your
site in search of information or services only. And the way you wrap that
information to attract visitors in the form of blogging, eBooks, landing pages,
case studies, testimonials, video marketing content and so on, is the
cornerstone to convert those visitors into potential leads. To increase user interaction,
make sure you content is SEO optimized with meta descriptions & keywords,
include relevant images with alt-text, produce content as per your buyer
personas, post it social media and keep it regular, as no customer would trust
a site where the last content was updated months or years before.
2.
Action Oriented Call to Action
Call-to-action should be
action oriented. Its purpose, after all, is to get our visitors to take a certain
next action to download an eBook, or watch a video, or request a free
trial. It can be placed on your website pages, your blog and in your
emails. Since they initiate conversion process, they are a critical first step.
In order to achieve your business goals, it has to be attention grabbing to
take your audience further to landing page and increase conversion rate. It will
allow them to sign-up to your email subscription, fill in form details, and
also would entice more clicks.
3.
Easy Navigation
Visitors today are in no
mood to stay on a site which gives them hard time to navigate, the simpler it
is, the better! It has to be user friendly and easy to use. They will
appreciate everything an interactive website which doesn’t test their patience.
Nothing should be ambiguous or misleading the users, you can do it by keeping
your navigation bars on the top, do not use jargons, have easy demarcation of
topics, users should know where they are on the page and keep enough white
space between the titles.
4.
Social sharing buttons
To have a strong online
presence, you need to keep users engaged on social media platforms as well. Having
social sharing buttons on website, blog page or newsletter leading to their
Facebook, Instagram, twitter or LinkedIn page is a must. This will allow them
to promote your website content, blog, images or videos within their social
circles and thus increasing your website visitors. And the users who happen to
interact through those social sharing buttons might turn out be your brand’s
loyal customers.
5.
Wisely Use Pop Ups
If you use pop ups
wisely you would save yourself from annoying your visitors. Do not make them
look pushy rather use them subtly just to increase conversions and attract new
customers. Also give them an option to disengage if they are not willing to
open it. In this way they will not refrain to come back to your site and there
is always a second chance. If it’s irresistible and something they are looking
for then you are good to go!
6.
Comment Section/Chat bots increase engagements on interactive websites
All the interactive
websites give users a space to interact with them directly through chat bots
and comment sections. You can have their feedback on your blogs and improvise
to give a better user experience. This gives users a great sense of trust when
they can share their thoughts or voice their opinion on your piece of writing,
which can be both positive and negative. Chat bots allow you to give quick
responses on customer queries, just like banking sites, travel sites etc. are
doing, reducing the hassle for customer to call any of your customer services.
7.
Use of Subscription Form
Using a subscription
form strengthens your relationship with your customers, you can get their
contacts details and they can subscribe to your newsletters, blog pages and
this way you keep on nurturing your leads and customers.
Conclusion
To have an interactive
website it needs to be optimized on these parameters for a better online
presence and conversion rates. Try to continuously update you site and improve
user experience every time a customer visits your site. If you have any
specific question, feel free to contact us, or leave a comment below.
Sponsor Ads
Created on Dec 17th 2019 02:30. Viewed 458 times.