7 Steps to Drive More Conversions with a User-Focusedby Tom Woches SEO expert
Free Advertising Magic Volume in 5 Simple Steps
Step 1: Understand the user's goal and get acquainted with the reasons for buying people
What is the purpose of the target market?
First, it's better to have a detailed explanation of the target market. The target market is a small part of the market available to people who have the potential to buy from them. Come with a simple example of this. You're probably selling car tires. Well, you can at least have access to the market of a city. So, this will be available to you, but this market will only be part of the automotive community and will require car tire, so your target market is in fact a collection of people who have a car.
Target market targeting is not limited to these. You should collect another collection of customer information so that you can make better advertising based on that information.
One of this sex information. Admittedly, there are major differences in the way women are absorbed by sex. Because every gender, depending on its intrinsic morale, first looks at the part of your product. For example, when you sell a product, it may be the first thing a woman might think about the look and feel of the product, but maybe she first started with other factors such as quality and price. Of course, this does not mean that both peoples are ignorant of all the factors.
Not at all, but our point is that they inherently care about what factors before anything and you have to highlight those factors. For example, when you're offering a mobile phone, you need to highlight the beauty of girls for more than anything else in your ad text, and when your audience is over, you should be more than anything else sex and price. Of course, you should try to show all the invoices for both. But you need to know what to highlight for any gender so that your ad is more useful.
One of the things you need to consider when collecting information from your community is the location of your potential customers. For example, if people in your target community are in your place of residence, in other words, you are in a city, you should place things like free and one-day in your service and highlight it in your ad text for your customer or if your target market In another city, you need to provide in-person purchasing services to your customers. For example, buying online or paying a home door and so on.
All of this should be based on the location of your customers in the context of your ad text, which will dramatically increase your sales.
The income level is one of the other information that you should get about your customers. Certainly, in current economic conditions, they cannot afford to open their own market or at least welcome them, so they cannot prioritize products and services that are of good quality and price. With more people out and about during the summer months, buy mobile traffic to catch them right where they are at. One of your best prospects might be on vacation standing in a three-hour line at Disney right now waiting to ride a rollercoaster and is killing time getting a jump on their business goals trying to find YOU! All mobile traffic comes from iOS and Android devices. You can even targeted web traffic by category! So, if most of your target community has a low level of income, try to make sure you get competitive prices or discount deals and highlight it in your ad text. This item can easily convince people in your target community to buy and multiply your sales.
One of the other things you need to do about your community is the type of level of education and information it has. You must be able to present your products to people who understand and understand your goals. For example, if you want to sell a dynamo to a graduate student in the field of electronics, you should mention very specialized items such as torque and power consumption, etc. But when you want to sell this dynamo to a normal person, mention these items. Not only does it not help, it will make the person get too cold, so in this case you need to have power and power consumption and optimize it so you can attract more customers.
Age is another factor that you should take about your community. People generally come in for a certain amount of time to pay for products or services. For example, if you advertise a blue gun for thousands of times to an old man or an old woman, he will not be willing to buy such a product for himself. But it's enough to show a little bit of this product with a jolt for a child or teenager to see a fantastic result.
Of course, this is not limited to gadgets and the like. Some of these are rooted in the culture and nature of humans, and this is a very powerful moving device for purchasing. You can certainly not experience good sales if you cannot use it. In the following, we will explain more about the incentives to buy, but here's a small example that you can easily understand the importance of age and age in collecting information from your target community. For example, women generally experience pregnancy and motherhood between the ages of 20 and 35 to 40, and then enter a period of physiology, which means that menopause and the power of pregnancy and their sexual desire decrease, so if you have special products Pregnancy or pregnancy. People who are less than 20 years of age or over 40 must be removed from the circle of your customers and try to focus on people who are at this age range.
Once you have identified your target market, you now have to look for other tips that help you promote and sell.
Literature and customer tone
You need to know what customers are buying from you and which customers are generally more comfortable with what literature. Even attracting the attention of each stratum of the community itself. For example, if you are a cartoon selling luxury cars, you should certainly know that only a few people in the community have the power to buy from you, so the first cartoon is to target that cortex. We aim to target you with very complete information.
For example, what kind of media are they, how often do they spend their free time, how often do they go to their favorite media, when will they buy website traffic or not? most of your buyers are women or men ... There are some questions you should answer and act on them.
Typically, for the sale of a graduate or student product, you should know that the corps you are looking for is not enough time to stay on the social network and generally check out the media at the end of the night. On the other hand, student groups cannot always cost a lot to buy products, so you should be able to compete in the price of your advertisement. This is not the only part of the story. You should know that this cortex is generally a young person and may be more comfortable with a friendly and intimate tone. As the luxury of a car is the most formal, the better you have, the better you have before you do anything. Complete your target market.
The other thing you need to know about your buyers is actually their buying order. You need to know if these people regularly buy their products? Or they buy it once a year or at a certain period of their lives? This tip helps you to get exactly what you want in your market life. For example, ancestors only collect a test book at the end of the year, and after admission to the university they do not need it, so promoting students for no return. Of course, it's easy to know what to do and say, so what's the need for it, but it's not so easy to diagnose. Suppose you are selling an unnecessary product, for example, a special tour to the Mediterranean coast.
At this time, can you easily identify which corners and when is the best time for your advertising?
In this case, you can provide services to several groups. The first is the people who plan for their honeymoon. These people cannot be limited to specific media and places, but surely the tune of your ad must be different to attract them. The more romantic and beautiful your trip is, the more likely you are to get those people. But most of your potential can be for people who are struggling to work or study and who need to travel a bit. You can find these people in different media. Especially places that are interesting and uplifting every day, because these people need to change their mental conditions after work and study. To attract these people, you need to be more pleasurable and more relaxed to reach your destination so that you can absorb them or those who are struggling to endure one year of stressful education or other people.
Reasons to buy people:
The next principle you should follow for a good advertisement is in fact the motivation to buy your customers.
Why do not your customers buy from you at all?
This question, though perhaps a bit primitive, has a great impact on your strategy. Some are goods that are bought almost once a week or so. Like milk and milk. People generally do this in a recurring cycle.
The main reason for these purchases is, in fact, that they are not so relevant to you as an incentive and motive incentive, so if you are the seller of these products, the more customers may come to you, showing the fit between quality and price. Do not advertise or advertise these people, whether they buy it or not, and if you do not attract them, your competitors will do it.
But there is another category of businesses that can almost be said that their account is separate from this category of work. For example, we can refer to the example of recreational tours. Obviously, not everyone wants to buy a tour or prefer other ways to get tired.
The art of an advertiser that he wants to create a motive in the market setup to force people to buy from him ...
For example, you need to explain to young couples how romantic and enjoyable your destination is and for those who are under stress to be relaxed. In both cases, you should be able to display the price effectively.
It is not always the cause of a purchase of stress and stress relief, but there are more factors that people incite to buy a product, including the reasons for reaching a dream or a goal. There are many people who buy books or different tools in hopes of success in a quiz or a hard exam. These people, except in the framework of these goals, are not willing to buy such products, and they are practically suitable for a certain period. Therefore, you should be clear in the text of your advertisement in a way that helps the product achieve its dream and purpose. Point out how you can convince your audience to buy.
One of the motivations that people can buy from you is to solve problems. For example, when you want to sell a wheelchair or an artificial arm, you need to be sure, before considering other issues, how much this product can solve the customer's problems. In these cases, attention to other issues is slightly deviant.
Most of the gadgets can solve one of the everyday problems of humans. In fact, their goal is to do this. If you can find these reasons and concentrate on them, you can certainly sell well.
One of the things that can motivate you to buy your customers is some of the emotions of human nature. For example, a feeling of need for beauty, a feeling of need to be seen, a feeling of pride, and ... all are the things that you can concentrate on if you can, you can well convince customers to buy. For example, cosmetics and cosmetics are, in fact, the philosophy of the need for beauty and attracting the attention of others. So, if you want to sell a product, be sure to know what your customers want to buy from you because they are why they need your products.
Conclusion The first step is the propaganda magic:
Buy website Traffic cheap and bring customers to your website and as a conclusion, keep in mind that in today's free economic world there are always rivals for you. Even if you provide the first sample of a product, then after you enter the market and your competitors compete, then people can win the field in a manner that is appropriate to the principles and manner that they can handle, according to the needs of their customers. In the next session, we try to explain the title to you, so it's better not to miss the next episode.
Created on Jul 18th 2019 15:24. Viewed 179 times.