7 SEO Ranking Factors That Doesn’t Help in Rankings

by Atul Chaudhary Empowering Your Business

SEO is currently the most preferred choice of online marketers for long term and sustainable results. Almost 60% of the websites are SEO optimized regularly in some way or other. In this hugely competitive online world, every digital marketer wants to outperform their competitor by ranking the website on top by deploying the best applied SEO techniques. But no all the techniques deployed by the digital marketers have any effect on the website rankings. Let’s catch the SEO myths that prevail currently and understand why they don’t impact your organic rankings at all.

1. Domain Age- The first in our list is the domain age factor. Believed by almost every second digital marketer to be an important rankings factor it has actually no impact on your organic rankings. Google is not concerned about the age of your domain but what content your domain serves. It takes into account how meaningful your content is to your target audience.

2. Social Popularity- Google is not concerned about how many likes, shares, tweets or plus shares you have on your website or web page. Google does looks into what is the engagement level of your content with the audience. Your page might have 500 Facebook shares but if it has not resulted in people visiting your webpage and spending time the shares are of absolutely no use.

3. Technology- Whether you are using basic HTML or advanced React JS, organic rankings have nothing to do with it. Often you will notice that simple sites rank higher. This is because of the good URL structure and the quality of the content they serve to the readers.

4. Hosting- Using a dedicated hosting or a shared server doesn’t impact your organic rankings unless it impacts the website up time and load time. Good hosting will definitely result in site loading time and better experience when the website traffic is high but not the rankings.

5. Bounce Rate- Many digital marketing experts believe that high raw bounce rate or people spending less time on your webpage can result in pushing down your SEO rankings. This is totally wrong concept. If you have a high bounce rate, maybe people didn’t find the content they came searching for in your website.

6. Google Apps – Using Google Apps and services doesn’t impact your organic rankings anyhow. Google services are independent of any organic ranking factors and there is no relation between the two.

7. Meta Keywords- Meta keywords died years back but many SEO’s still emphasize on inserting their all the important keywords in the meta keyword tag. In fact, Google bots doesn’t even read the meta keyword tag.

Author Bio :

Atul Chaudhary is the founder and director at 1Solutions, a web services company based in New Delhi. He specializes in web consultancy for SME's and Startups. He also helps business in search marketing, content marketing and social media.