7 Most popular marketing strategies used by successful consultants

by Anita Sharma VP - Business Development

Once your practice is established, it is time to begin marketing your services to prospective clients. After all, your consultancy firm needs to attract enough clients to stay in business. However, you must be aware that, marketing your consulting services is very different from selling a tangible asset such as a house or a car. Think of it this way; your job is more difficult because you are selling a service to people who may not even know they need that service.

In this post, however, we will explore seven proven strategies favored by consultants to market their practice:

1. Differentiation

What sets apart one consultancy company from the next in the eyes of prospective clients?

Differentiation is all about advantageously aligning critical aspects of your consultancy against its positioning, in such a way that it creates something valuable and unique to its ideal clients. If you do not have good differentiator in place, the only alternative left is to compete on charges/prices – and obviously, that is a race to the bottom. Successful consultants have always capitalized on the differentiation strategy since it ultimately drives their repute and pace of growth.

2. Professional-looking website

A good website is the backbone of a successful brand. Your business website will probably be the first place prospective clients land when they want to establish how experienced you are; so ensuring it is up-to-date, well-written, and professional is paramount.

Successful consultants have very appealing websites, and clients highly associate them with quality services. Therefore, if you are venturing into the consulting business, creating an elegant-looking site would be a very prudent idea.