7 Innovative Packaging Ideasby Box Hansel Do What You Love and Love What You Do
So, how do you create innovative packaging? You can pay a packaging design firm thousands of dollars to come up with some ideas or you can create the ideas yourself. Here are ten ideas that will hopefully stimulate some packaging innovations for your own products.
1. Create Fun Packaging
Fun packaging doesn't just have to be for kids, after all adults like to have fun, too. The bright colors and unusual shapes that dominate kids' products can work in adult products, but usually a more subtle approach is better. One industry that has started to embrace a little more fun in their packaging is the wine industry. Just take a trip to the local liquor store and look at all the fun animals on wine labels these days. We have penguins, kangaroos, frogs, horses, swans and many more critters appearing on wine labels. We may not be ready for a penguin shaped wine bottle, but a colorful penguin label can add an element of fun and really stand out from the more conservative wine labels.
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2. Make Design the Focus of Your Packaging
Most people think about the product first and the packaging second, but Method Products turned that equation around. They focused on packaging from the very beginning - they wanted to create packaging that was beautiful, that you didn't have to hide in the cupboard. They created a premium line of cleaning products with packaging that you could display in the kitchen or bathroom like a home accessory. Just stroll down the aisles of any Costco or Target and you will see this focus on design really makes Method Products stand out.
3. Add a Little Extra to Your Packaging
Sometimes you can have very standard packaging, but stand out from the crowd by just adding a little twist to it. Amy's Kitchen has done just that with their line of pasta sauces. It is a standard size jar with a standard color label that really blends in with all the other pasta sauce offerings. What sets them apart is the paper and gold bow over the lid of the jar. It looks like the way your grandmother would package it, and you can't go down the aisle of pasta sauces without noticing it.
4. Create a Reusable Package
The boutique beverage market is mature and extremely competitive, so you might think there are few really new ideas when it comes to packaging. You would be wrong. POM Tea has created something truly different. For a start the product itself is different - it is tea infused with pomegranate juice. But it is the packaging that is remarkable; the drink is packaged in a regular tall drinking glass with a lid and a clear shrink wrap label. It says on the label: Remove the label, keep the glass. In our local Wild Oats it retails for $2.79, not that expensive for a bottled tea, and you get a free glass. No need to worry about recycling here - you get to reuse the packaging. (Food Packaging Indonesia)
5. Let Your True Colors Shine Through
Candle-Lite is the goliath of the candle industry with over 160 years of continuous candle making operations. Their packaging is nothing fancy, just a candle in a clear jar, but the colors they choose are striking. They use bright colors, often with multi-layered candles and they let these colors shine through with simple clear jars. And a simple label on a white background accentuates the colors in the jar. On my local supermarket shelf their candles really stood out from the dozens of other brands.
6. Focus Your Packaging on a Specific Target
The Axe line of products from Unilever has a very specific target audience - young men aged between 18 and 35. So they built their packaging to appeal to that target. The package for the Axe Shower Gel looks like it could just as easily contain motor oil as shower gel. It is a thick molded black plastic container that has a rugged appearance that appeals directly to this demographic. Here is a product that has tailored not just the contents but also the packaging to their specific target market.
7. Merge Two Packaging Concepts
Another very competitive industry is the beer business, with the big players there always looking for an edge on their competitors. Last year Anheuser Busch came out with a completely new concept in packaging that ended up winning several packaging awards. The concept was so simple it is amazing no one had done it before. We all know beer comes in glass bottles and aluminum cans. What Anheuser Busch decided to do was just combine these two concepts and they came up with the aluminum bottle. It was different, it looked classy and eye-catching, and it was 100% recyclable. (Follow Instagram : @boxhansel)
References : https://ezinearticles.com/expert/Peter_Renton/51521
Created on Sep 24th 2019 22:12. Viewed 217 times.