7 Chief Factors To Ponder For Measuring eCommerce Success

by Mariya James Tech Blogger | Software Consultant

The number of online shopping users is increasing day by day, and just because of this eCommerce business is trending these days. This also expanded the competition among different eCommerce development companies. eCommerce companies perform several marketing strategies to gain eCommerce success.

Do You Know?

  • It has been prophesied that by 2040, 95% of all shopping will be made by eCommerce.

  • Global, 57% of online shoppers buy from retailers who are overseas.

  • In 2021, mobile eCommerce could gather approx $3.5 trillion and can increase almost three quarters (72.9%) of eCommerce sales.

Source: Statista

In order to increase the eCommerce business growth, one should make long term plans; this will help businesses to achieve success in a specific time frame. A custom software development company can suggest the development plan both for the eCommerce website and app.

Measure eCommerce Success To Procure Propitious Result

Here I have discussed a few key parameters that will help you to measure the eCommerce growth at each stage of the business process.

  1. Customized Buying Experience

Source: Google

The customized shopping experience can raise the eCommerce business growth up to much extent. Nowadays, most of the consumers want a personalized buying experience and also expect that retailers must predict their next step. This will help you to record the customer's experience and will also help you in adapting the same. 

72% of customers said they only engage with customized messaging.

To meet the customer's experience and to start personalization experience, it is imperative to analyze the customers' behavior and adapt the experience viz. This helps eCommerce web development India companies to achieve eCommerce success.

  1. Social Media Trends

Source: Google

Social media helps in enhancing the online visibility of any enterprise. Social media helps in promoting eCommerce products and services; it also helps in targeting the right audience. 

In this modern era, most of the audience prefer to use social media; that's why it is the best platform to promote eCommerce businesses. For doing promotion on the social media platform, it is the best idea to run online campaigns on it. 

85% of orders are assigned from social media sites that come from Facebook (Fb).

The number of campaigns runs on social media platforms, and that's why now the audience does not prefer viewing such campaign posts. But if you will create an attractive campaign using Smart insights, then it will for sure, attract the customers so always try to create and run mind diverting campaigns.

  1. Display of The Products You Sell

Source: Google

The products which we sell should be displayed in attractive form; this will attract the audiences and will also help you gather more traffic. Well if you are displaying the product image then always update the content like date, timing, discount offer percentage, and all.

According to Statista E-Retail, revenues predicted to grow $6.54 trillion in 2022.

Well, by displaying the products, eCommerce companies can reach the right approach; this helps to gain eCommerce success.

  1. Numerous Payment Options

Source: Google

In the eCommerce sector, online payment plays a vital role. Users prefer to use different online payments; that's why it is crucial to introduce multiple payment options on the eCommerce website.

Buyers have access to different forms of payment systems, such as Google Pay, Phone Pay, Apple Pay, and debit cards. If your site includes multiple payment gateways, then it will surely satisfy the customers and will also help your business to increase customer satisfaction percentage.

The digital buyer counts are determined to reach 2.05 billion and 2.14 billion in 2020, and by 2021, respectively.

Well, from the best eCommerce website development company in India, you can hire developers to integrate multiple payment gateways in your online store.

  1. The Checkout Process

Source: Google

If the eCommerce checkout process is simple and faster, then it will be recommended by the users. The current audience does not prefer to follow multiple steps; that's why try to implement shorter processes; this will help you achieve eCommerce success.

Numerous popular online stores stated if the checkout process will be shorter and faster; then it can increase the store value and can also help you gather more customers. A customized eCommerce software solution can help businesses to get their online store in a couple of months.

  1. Effective Content Strategy

Source: Google

Content marketing is a vital factor to examine while measuring eCommerce success. Through this, you can engage your clients in your eCommerce store.

The new marketing trends require quality content to draw maximum users. From videos to ads to telecasts, it is only content that can take your enterprise to new levels of eCommerce success.

Customized content is engaging and simple to identify, and it also helps visitors get to your eCommerce site. It is concluded that content marketing increases conversion rates up to 6 times, so you should consider spending more time with content strategies to achieve eCommerce success.

  1. Design Of The Store

Source: Google

Well if any business site is attractive and having an appealing design, UX then for sure it will drag the users. Along with the design, you should also focus on introducing unique features to the eCommerce site; this will be site user friendly.

Nowadays, most people use mobile; they prefer to use mobile-friendly websites, seeing that it is vital to make the site user and mobile-friendly.

If the website content or design is unattractive, then 38% of users stop employing the site.

You can make your site attractive by using small animations, right colours, illustrations, and unique scroll functions. There are several templates accessible, and by using the same, you can enhance the website look.

Some Popular Online Stores

Numerous online stores are available all over the globe but among all only a few became popular. These famous eCommerce stores offer top-value products and implement long-lasting strategies to compete with the current market need. Let's view the list of famous Online Stores. 

  • Amazon

  • eBay

  • Myntra

  • Snapdeal

  • Flipkart

  • Tata Cliq

  • First Cry

  • AJio


The stated factors will help in measuring eCommerce success. To fight with the great market competition, you need to focus on your eCommerce business in a scalable and effective way.

Therefore, you need to analyze the above-listed factors that will help you examine your eCommerce success. If you are looking for next-level growth for your eCommerce business in 2021, then just simply avail eCommerce development services from the reputed eCommerce website development company India.

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About Mariya James Freshman   Tech Blogger | Software Consultant

6 connections, 0 recommendations, 26 honor points.
Joined APSense since, September 15th, 2020, From New York, United States.

Created on Sep 15th 2020 07:57. Viewed 608 times.


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