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6 Ways to Find and Hire the Perfect Graphic Designer For Your Business

by APSense News Release Admin

“Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.” 

These beautiful words were spoken by Paul Rand, the legendary art director and graphic designer who created the logos for major corporations, such as IBM, UPS, Inc., and NeXT. 

Graphic design is an art and not every designer is an artist. This makes it difficult for businesses to find and hire a graphic designer that can deliver high-quality designs that attract eyes and deliver a brand’s message in a compelling manner.

Read on to learn how, where, and why to hire a graphic designer, including tips on spotting the right skills in the prospective candidate.

  1. Find A Reliable Marketplace

Street Map, Map, Search, To Find, Places Of Interest 

When you plan to hire a graphic designer, knowing where to search is typically the first barrier. You'll need to determine whether you want to work with a freelancer or an agency based on the scale of your project and the frequency of the work. 

Hiring a freelancer may provide you with greater freedom and lower costs for your business. There are a plethora of freelance marketplaces on which businesses can post projects or simply flip through to catch up with competent freelancers.

The best way is to enter a site where you can come across a range of vetted freelance graphic designers such as on TaskShift.

Sift through each one of them and try to choose the most affordable site at this stage when you’re just a small business. 

  1. Look into The Designer’s Portfolio

Colored Pencils, Colour Pencils, Star, Color Circle 

Any competent designer will have a portfolio of their past work. When choosing a freelance graphic designer to work with, make sure you know what they've done in their previous projects. 

Since each designer has their own distinct flair, you'll want to make sure that their creative style fits what you're searching for.

You should also inquire about their experience working on projects of a comparable scale to the one you need. Getting these concerns in place early on may help you prevent problems later on.

  1. Know Your Requirements

Person, Pear, Light Bulb, Sun, Solar Energy, Light 

During the hiring process, the first thing you should do is get your mind in the proper place or let’s say, establish goals from your project.

Only if a designer understands what is expected of them can they create their finest work for you. And that entails thinking through the project and providing them with a detailed set of requirements.

Make sure you do your homework. The key to this is to figure out your working style. There are a plethora of internet tools available to help you figure out what you want and what appeals to you. 

Also, have a critical look at what works and what doesn't work for your competitors in your industry. Before you hire a graphic designer, it’s crucial to understand your own style.

  1. Set Your Budget

Coins, Pennies, Money, Currency, Cash, Finance, Banking 

Get a fair sense of how much it costs to hire expert freelance graphic designers by researching the going prices for graphic design work all around the globe.

Inquire about your designer's standard prices, compare them to your budget, and come up with a figure that seems right for both of you. 

And keep in mind that design isn't an area where you should scrimp. Odds are that you won’t be satisfied with your final design if you compromise quality to save a few dollars.

If you can't get your hands on what you want within your budget, search for designers in other countries. After all, you have to maintain a balance between cost and value.

  1. Look up to These Skills 

Magic Cube, Patience, Tricky, Hobby, Skill, Play


  • Excellent communication and presentation skills.

  • Exceptional inventiveness and creative design abilities.

  • knowledge in design tools such as Illustrator, InDesign, Photoshop, Dreamweaver, and others (both academic and professional).

  • Proven graphic design expertise with a solid portfolio of work.

  • Time-management and organizational abilities for managing deadlines in a fast-paced work environment.


  1. Get A Test Project Done

Question, Question Mark, Survey, Problem, Test 

When hiring a graphic designer, give a small test project to the designer. This is for you to see precisely what the designer is capable of, including soft skills like communicating, offering recommendations, meeting deadlines, and accepting criticism.

Keep in mind that the project you pick should be small yet challenging so you can put the designer's skills to the test. The project should also serve as a model for bigger tasks that you may need in future.

Before you hand off the project, make sure you establish expectations for work procedures and deliverables, as well as their turnaround time. 

At first, expect a few rounds of feedback. Observe how the designer responds and don’t leave any flaws on your end. Consider trying a different candidate if the designer's work isn't up to par.

5 Reasons to Hire a Freelance Graphic Designer 

Here are five compelling reasons to hire a freelance graphic designer: 

  1. They give a professional feel to your business

  2. They offer a lower turnaround time

  3. They provide cost-efficient services

  4. They help you gain a fresh perspective on your business.

  5. They give you highly customized results.

Parting Thoughts

Finding the right freelance graphic designer is a challenge that should be taken seriously. But now that you’ve got the guide on how to hire a competent resource, all you have to do is to start your search now and find the best freelancer for your design project.



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Created on Jul 15th 2021 03:11. Viewed 239 times.

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