6 Ways Product Packaging Design Influences Purchasing Customer by Lalbabu Prasad

6 Ways Product Packaging Design Influences Purchasing Customer

What makes one brand stand out from the rest? What is the one thing that stands out on a shelf full of products?

product packaging design matters. It doesn't matter if you love or hate your brand, it will affect the image of your brand.

Your product's packaging gives customers a preview of what they can expect. If you don't give your product packaging that is both eye-catching and authoritative, it will be hard to keep your product on shelves.

You want to learn why you should design appealing packaging for your products? Continue reading

1. Product Packaging Design Speaks Quality

Quality is an important topic. Packaging is used by brands to align with quality standards. Companies that use packaging to hide quality levels in a product are on the right track.

Anyone who has read this article will know that many manufacturers use packaging to convert customers and provide low-quality products within. The truth is eventually revealed to the buyer. Quality packaging can have a positive impact on purchasing habits. Quality packaging is an important part of branding. Apple has a long history of packaging.

Apple's quality is evident at every touchpoint. The packaging has done the marketing for the product, and created a relationship with the customer. It provides both the outside and inside of the product, and delivers on both promise and performance.

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2. How to Establish a Brand Position

Because of the way colors, symbols and packaging attract consumers, packages help to build brand loyalty. If your products and groups are all of the same packaging style, brand recognition will be easy in any shopping environment. There are many options available online and in traditional retail outlets.

When evaluating the design and quality of a brand's packaging, consumers will evaluate its size, color, innovation, and design. Packaging that is distinctive from the rest of the group or stands out will usually create a sense for recognition and appeal to customers. It also creates curiosity and a greater sense of trust. A brand that stands out can have a competitive advantage. This is what a product design agency does: They create packaging that meets market requirements.

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3. It's All About Color

You can also use font styles and color schemes to indicate the product's target market. This can be seen by taking a walk down the aisles of your local grocery store. Cereals targeted at children tend to be brightly colored, while granola brands that are marketed to adults will use cooler color palettes and earth tones.

Luxury brands instead make bold statements using colors like black, silver, or gold to communicate luxury.

It has been argued that color is an important factor in packaging. The color palette can be used for several reasons: to attract the attention of the consumer, to identify product types or to elicit an emotion response. For example, a green or dark brown color scheme for natural products.

The product's evaluation or appraisal is affected by colors between 62-90% and this is more than the type or message.

4. Engaging the Senses

What makes a package appealing to you? It all depends on what product you want to sell. While green milk cartons might conjure images of sour milk they can also be attractive packaging for gardening products. Packaging that is designed to encourage purchases often solve a problem, offer something unique, conveys quality, and, most importantly, does not leave the customer in the dark.

5. It is possible to change consumer behavior

Four out of ten customers said they would share a picture of an unusual or interesting product package.
Companies that pay more attention to packaging see a 50 percent increase in consumer interest.
Business Insider's study found that most consumers judge products by the packaging they are packaged in for 7 seconds.

These statistics show that your packaging must appeal to all levels of your target market. Visual appeal is key to sales. Your icon will be appealing to your target market's mind, while the font style will allow the consumer to quickly scan the relevant information.

6. First Impressions that Last
Packaging design should be able to communicate in a matter of seconds. Ariana Grande's perfume bottles are unique in their shape. This is what makes them stand apart. Great packaging makes a positive impression.

The Takeaway!
Packaging must be attractive and easy to use. It must be able to fit in any place and draw attention regardless of whether it's displayed on a windowpane, or sold by mass-marketers. A packaging design company can help you achieve your marketing goals by blending style, appeal and elegance with a deep understanding of consumer psychology.

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