6 keys to find a web design agency for an SME

What usually happens, however, is usually something different: they create relatively worthy websites, with many hours of work behind them, but they don't quite work. After a few months, they end up paying for a professional redesign.

And it is that your website is the showcase of your company, so it is better to leave the design in the hands of specialists, such as a web design agency, regardless of whether it is an informative one page (single page website) or a complete e-commerce.

It has to enter through the eyes, yes, but it also has to load fast, be intuitive, be functional from an SEO point of view and many other factors that an amateur can hardly control.

Not just any, they must be the one that best manages to find the combination between "what you want" and "what you need". That is why today we have brought you a guide to find the agency that will fit your business like a glove.

Hire the ideal agency for the web design of your SME

To begin with, it is important that you define very well the objective that your website will have: Will it be an informative website? Will or will not have a blog? Do I need an online store? Being very clear about what the function of your website will be will allow you to find the most specialized agency in that type of design.

From this, and throughout the search process, you must compare your budget with your expectations to ensure that it is consistent.

After you are clear about your objective, proceed to investigate brands related to your sector that have a website with similar functions.

The most common mistake, and quite serious, is to base the vision you have of your website on examples of giant and multi-million dollar companies. However, the reality of an SME is different and, therefore, their needs are also different.

When you find these relevant references, analyze them and make a summary of the characteristics that interest you in these websites to develop your idea based on tangible examples, this will help a lot to flow the development of the strategy when you meet for the first time with the companies. agencies.

When you locate an agency, thoroughly review its portfolio, its services, its work culture and its history, all of this will help you to start filtering the candidate agencies.

Always demand to be a first class customer. Many agencies do a good design job, but they fail in communication and attention to their client, and they do not stop to understand what they need or their business philosophy. Choose an agency that offers you a meeting before offering you a closed quote, because this will indicate that they need to learn about your business and will not give you a standard solution.

Here we will make a parenthesis to mention something very important, and that is that the website of an SME must necessarily be designed based on constant change. By this we do not mean that you will change your design all the time, but rather that the objective of an SME is to exponentially increase its client portfolio and, possibly, evolve in terms of the services/products offered. For this, you need a dynamic web design on which changes and updates can be made without having to restructure it again.

In the meeting you have with the agencies you should ask if they have a content specialist or if you should look for one on your own, in both cases it is important that this function remains in the hands of a professional. We are not just talking about the articles of a blog, but we will have to prepare texts for the homepage, the verticals, SEO texts, product descriptions...

All the content to be seen about your products or services will start from the information that you provide to the specialist, so it is important that at this point you do your homework and the information is as complete as possible, so that from this the professional writer write the texts.

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