6 Effective Ways to Build Efficient Payment Procedure for the Online Customers

by JONATHAN PAUL Jonathan Paul working at PHPProgrammers, a leading

This article has been developed mainly focusing on the effective ways to devise smooth and efficient payment process for the online customers.

According to several survey reports, most of the time, customers visit websites, adds products and items to their shopping carts but when they come to the checkout page, they leave the website without completing the purchase! You can imagine this frustrating situation for the store owners! What you need to understand is that the checkout page is the place where the window shoppers get converted into paying customers. Hence, checkout page has to be highly user-friendly, user-centric and obviously robust. Here are 6 effective tips to build efficient payment procedure to augment the conversion rate along with your business prospects.

#1 Provide Multiple Payment Methods

If you offer only one payment method on your eCommerce store, the potential customers, who were interested to buy products from your site, might lose their interests once they can’t find their preferred payment options available on the website and might press the back button! Such situation is utterly frustrating for the business owners. So, how to deal with this abandonment?

Provide varieties of payment options. The more options are available on your website, the more customers would get interested. You can do an in-depth research to understand the customer behaviour regarding which payment methods are usually preferred by them and accordingly incorporate those options.

#2 Offer a Robust Design

The success of an online business depends on the seamless design of the website to some great extent. If you want to enhance your brand recognition, try to keep the website design consistent throughout all the pages. Yes, there are a few online payment providers, who offer ready-made frontends for the payment or checkout pages. This might actually lessen your efforts but from the branding perspective, it is not a good choice at all! Hence, it is advisable to maintain a consistent design across all the channels including the checkout page.

#3 Allow Customers to Pay without having an Account

In most of the cases, while buying from an online store and making an online payment, customers are needed to create another user account! Do you want your customers to remember another user id and password just to make payments? It is better not to do so. Forcing the customers to create another account is quite intrusive for the first-time buyers. Hence, it is always a safer option to offer your customers such payment methods, where signing up for a new account is not necessary. This would definitely enhance the online shopping experience of the users from your website.

#4 Use Minimal Distractions

When your customers are on the checkout page, it means you are only one step away from completing the sales cycle. So, it is better not to flood the checkout page with excessive distractions. If you provide too many distractions on the checkout page, customers might get diverted from completing the sales cycle resulting in a missed business scope for you. Hence, using minimal distractions or ads can be really effective for boosting your business sales figure.

#5 Ask Necessary Information Only

Remember that you are not an interrogator! You are about to make business by providing your users with a seamless and smooth shopping experience. Now, if you start to ask for too many unnecessary information to your customers, there is a high chance that the customer would leave your site without completing the purchase! Ask only the necessary information that you would need for completing the purchase process and collecting the customer database. Keeping it short and simple would leave a positive impact.

#6 Ensure Satisfactory Privacy and Security

Nowadays, along with the technological evolution, the percentage of online scams has also increased. While making an online payment, if the customers don’t find your website to be trustworthy, they won’t be interested in sharing their card details to make online payments. Hence, you need to ensure your customers a satisfactory security. Until and unless your customers are assured that their information would be kept in utter privacy, they won’t be purchasing from your site.

So, now you know how to cater your customers with a better and efficient checkout page. Follow the aforementioned tips and devise smooth payment process for your website.

Jonathan Paul is a proficient Magento developer, who is currently associated with PHPProgrammers, a well-known web development company in Sydney and has successfully handled plenty of custom Magento development projects with sheer expertise. He loves to share his thoughts on how to develop more user-centric websites.