6 Easy Steps to B2B Video Marketing Campaigns

by David Jones Digital Marketor

Digital marketing strategies usually change over time. Thanks to advanced technology. Blogs and articles play a vital role in marketing. But when it comes to impact, nothing turns out to be better than video marketing. Today, online video has proven to be more effective in transforming sales.

Dr. James McQuivey of Forrester Research suggests, "If an image is worth 1,000 words, a community video is worth 1.8 million words." This clearly shows the development of marketing. That’s why today’s articles are being replaced by infographics and blog posts or vlogs.

While text formats for marketing are useful, they seem to be less effective today. Image marketing is a growing trend. Pictures speak more than words. However, the most effective is a product video. Video strategy results in greater retention and thus higher sales conversions.

The videos enliven the words. They also increase the retention of information by B2B businesses.Some statistics that give an insight into the rising trends of video marketing between 2020-2021.

According to Wyzowl statistics, "81% of businesses use video as a marketing tool, up from 63% in 2020," while "84% of consumers turned to potential buyers after watching the video." According to Forrester Research, “emails with attached videos increase click-through rates by 200-300%.

According to a Renderforest survey, video usage increased traffic to users ’websites by 78%, while 71% believe their website’s average time increased, 69% of users said they generated more leads using video content, and users 54% increased their sales.

Here are 6 easy steps to creating a B2B Video marketing campaign:

1. Create a video story

Storytelling: The story is the most important component when we think of video strategy. A good story not only transforms sales, but connects the audience with the associated brand. It leaves a mark of brand awareness in the customer’s mind. The story is the lifeblood of any video marketing campaign. Making a video can definitely increase sales and help you achieve your marketing goals. However, according to o customer recommendations, it turned out that short videos are more likely to be viewed by the audience than longer ones. Incorporating this strategy into your video ad plan can definitely boost your marketing automation efforts.

It is always advisable to follow current trends when creating B2B marketing video campaigns because you can never know when a video will become viral or be on the top list in the search engine.

2. Relevant images

Your video should include relevant images that can fit the story in order for the target audience to relate to it. After all, a picture is worth 1000 words. Images such as company logos and emblems play a vital role in your video marketing campaigns. To create high-quality videos, it is recommended that you use high-quality images in the video production process. Image presentations on a landing page or even a blog post always leave a mark on your mind, increasing your chances of converting sales. This will further help you target a larger audience and reach you within a set time frame.

Remember, "A video with relevant images is worth more than random images because the images really tell the story of your brand."

3. Publish the video

Understanding your audience when publishing videos can really have a positive impact on your digital marketing strategy. People tend to connect and connect with each other easily if your video follows the demographics of the place and the time it was published. Any personalized video will have more views and likes than any other randomly suggested video clip.

For example, personalization like Uncle Sam’s use in his videos may be more relevant to the United States during the presidential election. Similarly, videos promoting campaigns such as super bowl events tend to increase traffic in the region where the event takes place.

You need to define the goals of the campaign. You better optimize your videos and target each channel. Your video should represent the history of the brand and clearly focus on conveying your message through your targeted social media channel.

4. Provide an incentive to act

After watching your posted video, it’s always important to have a very clear call to action in the end. This can be done by subscribing to the newsletter, taking the viewer to the store’s website and suggesting them to visit social platforms or buy a product from your ecommerce site, depending on your goals. It is extremely important that you keep your internet users committed and connected. They need to get a clear picture of the next process and how they will benefit from completing the process. This forces the viewer to go through the process while building a relationship. Follow your viewers against these actions and thoroughly analyze their behavior to look for market opportunities.

The incentive for ideal action is short and direct, outlining to the client the only action they need to take, such as downloading a white paper, a report, or arranging an appointment online, or calling the company. People always recognize the marketing efforts that engage them.

Finally, a proper video marketing strategy can definitely boost your B2B video marketing campaign.

5. Integrate your campaign

Your video marketing campaign needs to be widely embedded in media platforms and various websites. You need to be able to highlight your presence on all social media platforms and then reflect updated video marketing statistics. Email, newsletters, content marketing, and newspapers can add value to your video marketing campaigns. A well-integrated campaign video marketing strategy increases your chances of taking your marketing performance to new heights.

“CONNECT - ENGAGE - FOLLOW” should be your marketing mantra.

6. Opinions and recommendations

As a B2B marketer, always take the time to get an overview of your videos to find out what customers think of your campaigns. Analyze these ratings to improve your video marketing campaigns. Evaluate your customers about the inputs and feedback they provide. According to Bright Local, 85% of consumers turn to an influencer for online reviews or other social media reviews posted through Instagram stories, YouTube reviews and more to find out if a company is good.

A fancy video campaign will always find a place in the buzzing market.