6 branding mistakes your company is making

Is your brand your reputation? Of course, yes! In fact, it hardly matters whether you are running a small company or a thriving business, maintaining a good business image is important. So, you need to invest a lot of time and efforts to build a real identity for your brand. For that, you have to do research, identify your competitors and consult your branding expert. An expert will work with you to make sure you are not making any branding mistakes.

Here are six branding mistakes your company is probably making:

Underestimating the power of a brand: Ignoring the power of a brand is a big mistake you may be making while designing your logo. Having a strong brand is beneficial, from both a customer-relationship and SEO perspective. So, try to develop a business image that can improve your reputation in the eyes of your consumers and search engines. For example, when people think about purchase shoes, Nike and Adidas are popular brands that always strike their mind first.

Making your logo too complicated: Do you think the latest design trends can make your logo unforgettable? If yes, you are absolutely wrong! The reason is, trendy and latest designs can make your brand outdated in a short time. So, focus on simple and clean elements as they are always recognized and remembered by consumers. You can take logo design inspiration from Nike, Coca-Cola, and IBM as they are some of the best examples of timeless logos.

Not having an attention-grabbing tagline: If you want to make your brand identity successful, you need to avoid boring and complicated slogans. Not having a tagline that grabs your customer’s attraction can actually damage your business image. So, try to keep your tagline simple, precise, unique and memorable. For example, Apple: Think different, and Coke: Open Happiness.

Having the wrong format and wrong colors in logos: Never forget, your logo is your brand’s face. So, if you are planning to get a logo designed, using brand guidelines/kits is the best idea for you. These guidelines can also help your business build credibility. These guidelines always include color palettes, logo guidelines, and typography. So, never ignore the value of these kits when you are designing a logo. A professional logo design agency always includes brand kits in their logo designing package. So, choose your agency wisely.

Launching new products with a new brand name: Are you planning to launch your new products? Do you have an attention-grabbing and trustworthy brand already? If yes, launching your products under your existing brand name is the best idea to make your products a success. But, if you are thinking to do something new under a different name, it may end up ruining your existing brand image also. For example; Samsung, LG, and Apple are some popular brands that launch different products under their same names, but think what if they do under a different name?

If you are planning to make a successful brand, you need to understand your customers’ needs to build trust and make a real identity of your brand. This means; a believable brand can never let you look back. But, designing a valuable logo is not as easy as everyone thinks. So, you need to get in touch with highly skilled professionals that know how to deliver logo design service without making above-mentioned mistakes.

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Created on May 1st 2019 06:57. Viewed 402 times.

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