5 Winning Tips For A Successful Ecommerce Websiteby Deepti Gaur Digital marketing Specialist
Taking commerce business online, you need to chalk out a strategy to generate traffic through different channels and medium. It is only after that you will be able to score more in online selling. Ecommerce website development in India peaked after flipkart made it big and set online shopping in trend.
Web development agencies, in general proffer high end marketing and promotion strategies which are custom created for every business type. This article is a regular guide that contains most sorted online promotion and marketing tips for an ecommerce website -
1. Content Marketing
Tried and tested – content marketing through blogs, explainer videos or vlogs, Instagram or Pinterest posts or microblogs is the most trusted way of attracting visitors to your ecommerce website which are more likely to make a purchase decision. If your website sells exotic spices and organic herbs, then a recipe blog for New Year (or any nearing occasion/holiday) that uses the mix of spice and herbs your website proffers, would make the reader to check out your website for the given products and if the recipe is loved, purchase decision is not a big deal.
Part of the content marketing strategy is to identify who the target audience are and what internet platforms they are more likely to visit, and what type of content – text, images, and video is more likely to intrigue them. Then the content is scheduled for posting accordingly.
2. Mailing List
Even if you are getting assistance from the best website development services provider, your ecommerce might be missing big on sales. More likely due to the reason that you are focusing more on the actual customers – who are spending money on your website through purchase. But in actual, by ignoring the visitor who is just scrolling through your website may lose them forever. The best thing is to prompt them to fill out a basic and easy sign up form that captures their email address. This way, you will have your own customer database and periodic offers, latest launchings or newsletter can be sent through emails. This email communication is capable of capturing their attention for a return visit on the website.
3. Social Media
The most happening place for every demographic profile is social media. Best web development agency prioritize their online marketing strategy around social media platforms.
4. Pay-per click advertising / Google AdWords
Yes, you will have to pay every time someone clicks on your Google AdWord but you are getting more website visitors than earlier (because now your website appears on the top of the search engine result with a tag of Ad). Ecommerce Development Company in India, offer expert PPC service that include keyword bidding, targeting right audience and most difficult of all- managing and monitoring the the Google AdWords campaign.
5. Affiliate Marketing
What could be better than other people promoting, marketing and selling your products? Affiliate Marketing does just the same, you just have to payback certain percentage of the sale which is as low as 1% and can reach the heights of 25-60%. To track the sales, you have to provide special URL that holds the affiliate’s code to determine that the sale is made through their channel.
Created on Nov 14th 2017 06:29. Viewed 455 times.