5 Winning Tips For A Successful Ecommerce Website
by Deepti Gaur Digital marketing SpecialistTaking
commerce business online, you need to chalk out a strategy to generate traffic
through different channels and medium. It is only after that you will be able
to score more in online selling. Ecommerce
website development in India peaked after flipkart made it big and set
online shopping in trend.
Web
development agencies, in general proffer high
end marketing and promotion strategies which are custom created for every
business type. This article is a regular guide that contains most sorted online
promotion and marketing tips for an ecommerce website -
1.
Content Marketing
Tried and
tested – content marketing through blogs, explainer videos or vlogs, Instagram
or Pinterest posts or microblogs is the most trusted way of attracting visitors
to your ecommerce website which are more likely to make a purchase decision. If
your website sells exotic spices and organic herbs, then a recipe blog for New
Year (or any nearing occasion/holiday) that uses the mix of spice and herbs
your website proffers, would make the reader to check out your website for the
given products and if the recipe is loved, purchase decision is not a big deal.
Part of the
content marketing strategy is to identify who the target audience are and what
internet platforms they are more likely to visit, and what type of content –
text, images, and video is more likely to intrigue them. Then the content is
scheduled for posting accordingly.
2.
Mailing List
Even if you
are getting assistance from the best
website development services provider, your ecommerce might be missing big
on sales. More likely due to the reason that you are focusing more on the
actual customers – who are spending money on your website through purchase. But
in actual, by ignoring the visitor who is just scrolling through your website
may lose them forever. The best thing is to prompt them to fill out a basic and
easy sign up form that captures their email address. This way, you will have
your own customer database and periodic offers, latest launchings or newsletter
can be sent through emails. This email communication is capable of capturing
their attention for a return visit on the website.
3.
Social Media
The most
happening place for every demographic profile is social media. Best web development agency prioritize
their online marketing strategy around social media platforms.
4.
Pay-per click advertising / Google AdWords
Yes, you
will have to pay every time someone clicks on your Google AdWord but you are
getting more website visitors than earlier (because now your website appears on
the top of the search engine result with a tag of Ad). Ecommerce Development Company in India, offer expert PPC
service that include keyword bidding, targeting right audience and most
difficult of all- managing and monitoring the the Google AdWords campaign.
5.
Affiliate Marketing
What could
be better than other people promoting, marketing and selling your products?
Affiliate Marketing does just the same, you just have to payback certain
percentage of the sale which is as low as 1% and can reach the heights of
25-60%. To track the sales, you have to provide special URL that holds the affiliate’s
code to determine that the sale is made through their channel.
Sponsor Ads
Created on Nov 14th 2017 05:29. Viewed 1,020 times.