5 Ways To Make Your Blog Visually Appealing

by Hayes Joy seo

The most effective method to increase the appeal of your blog, other than writing great content, is to focus on its visual components. Visual elements are eye-catchy, engaging and render a soothing effect when used in the right manner.

Here are 5 ways to make your blog visually appealing:

Blog themes

Be very careful while picking a theme for your blog. For instance, Wordpress offers a number of themes; some of them are free while some are paid. Let the genre decide the theme you are going to pick. For instance, if you are writing on travel and lifestyle, pick something funky while if you are writing on finance and insurance, pick something that is formal.

Video content

The rising popularity of video as a marketing tool highlights the importance of video content in today’s scenario. With the introduction of Live video, 360 degree video formats, the consumption of video content is on the rise. Hence it is crucial to engage the user visually with crisp and enticing videos.

Images

As a reader, I would expect the monotony of text to be broken now and then by high quality and relevant images. Using an image that captures the essence of the blog post will help in sending across the message in a more effective way.

Infographics

A popular trend is using infographics to explain a concept, process and everything else. Infographics can be funny, knowledgeable while being crisp at the same time. There are various online tools that allow you to create your own infographics.

Blog post structure

This is one aspect of the blog which is often ignored. It is important to have structured blog post. Whether your post is a listicle or in the para format, key points should be highlighted, the length of the sentences should vary, the text should be justified and so on. While these are basic rules of effective writing, they are often violated. SMEgoweb offers various good examples of structured content on their website.

Conclusion

These are just a few ways to enhance the visual appearance of your blog. There are a lot of other aspects that come into play. A different way of looking at it is to consider the factors that negatively influence the visual appeal of a blog. While everything could be right, a wrong ad placement or a loud website popup can damage the good elements. So make sure that while you are working on visual characteristics, you emphasise on the eradication of the bad parts and prioritize on the inculcation of the good.