5 Top Reasons Why Your Search Ranking & Traffic Might Drop!

by Sleek Infosolutions Website design & development

Today, every business is in the race to earn more money and increase its brand sales.

If you want to maintain your business in the marketplace, then the one and only option to be successful is to do SEO for continuous flow of traffic to your website.

It’s Time To Maintain Your Website Traffic……

Since Google is a top source for web traffic, scoring high rank in the SERP is crucial.

So, start building up your website properly to generate leads that will let you change your visitors into paying consumers.

If your website starts ranking using organic techniques, they will become easy for your website to get traffic by Search engines.

However, if you notice that your website’s organic rankings suddenly starts dropping, then you are losing your business, website traffic, and earnings.

At this stage, don’t get panic, keep calm and start out-setting the reason and its solutions. Diagnosing and finding the actual reasons behind web traffic drop can confirm you about the issues and any other way to get your web traffic back.

In this blog, we will discuss the drop causes of your website ranking.

So let’s start…

5 Top Reasons Why Your Website Is Losing Traffic:

1. Tracking Wrong Ranking:

If you are running your site from many years, then one reason may be keywords choice as per today’s trends is not that much searching by the users I.e. use of outdated keywords. Due to this your website may not be visible in the list of users searching variations. Firstly, identify your keywords priority and change the keywords phrases if you are still using older keywords in your web.

So, check your tracking correct ranking or not and update your website ranking strategy.

2. Google Algorithm’s Update:

Google always do experiments with developed algorithms’ so that the searching results and strategies can be improved. Due to this, some SEO service company India sites get affected and suffered from the drop in website traffics.

To get saved from this damages by Google algorithm’s updates, try productive cross-channel for safe traffic tricks and marketing that is linked with social networks and other marketing channels.

3. Broken/Crippled Redirects:

If you are promoting a new website, immigrating to another new server, or making any changes in the website, excepting that you have an accurate 301 redirect plan for it, you are probably able to notice the drop in your website rankings.

As we all know, 301 redirect is similar to a switching of address note for any particular website. It informs search engines that a single page or all web pages have been dragged. It helps your users to know that now you are using new website address and not an old one.

NOTE: While inserting a 301-redirect, make sure the XML sitemaps, links, and canonical tags, also get updated. It will help you to preserve your rankings and you will not get punished for duplicate contents since search engine will index your both site I.e. older and new web address.

4. Website Might Got Penalized By Google:

As we all know, to increase website rank SEO expert needs a good quality of backlinks. If you are trying to get backlinks at risk, spam methods, or old link building techniques, Google will surely penalize you as well as you will lose your number of backlinks.

Well, Google had already declared that if any website had low-quality links in the contents’ first paragraph then you may lose your backlinks anytime.

5. You Got Outranked By Any Competitor:

Sometimes after doing all the things correctly as per SEO rules, still you lose traffic and notice a drop in website ranking. Another reason for this problem might be your competitors are doing much better than you.

So, to get rid of this, always be attentive to your competitors. Start monitoring and analyzing their SEO & social media movements, backlink techniques, and content marketing tricks to change your strategies to do better than your competitors.

Conclusion:

Google never do partiality with anyone. If you try to do smartness with Google, then Google will take revenge with you! So, trying to make shortcuts for increasing website ranking in search results and traffic, change your mind and start following SEO rules. Avoid sketchy tricks and always be informed about the trending Google algorithms and SEO updates to great practices to maintaining your online presence and business growth.