5 Tips to Create Effective Election Campaign Strategy

by Purvi Dalvi Writer

An election campaign strategy is the proposed avenue to triumph, driven by a proper understanding of the electoral base that comprises the candidate's voter base, the opponent's voter base and the undecided voters. An election campaign can make or break the deal for the candidate. An election campaign has the ability to sway public opinion in the candidate's favour. However, an inept election campaign can make sure that the candidate is left without a shred of credibility. So, it is very important to plan ahead and create an effective election campaign strategy. Here are a few tips for the same-

Zero in on a budget

Admit it or not, you can't win an election without a substantial budget. And don't just plan for any budget. Find out what a winning campaign cost by assessing the potential competition and then plan accordingly. And most importantly, don't hesitate to ask donors and sponsors for money.

It's about the voter

An election campaign is about projecting a leader who can deliver results for the community. So, it is very important that a campaign doesn’t get lost mired in irrelevant personal details of the candidate. Focus on the problems and the crises the targeted community may face and use the campaign to convey the message that the candidate is the only one with the solutions.

Brand the candidate using website, social media, email marketing

Nowadays, most of the action takes place in the online world. So, use the online presence of the candidate to create a strong brand for the supporters and potential voters. The first step in this process is creating a legitimate website that will contain pertinent information about the candidate. Make sure the website is mobile-friendly and interactive. Next, depending on your target audience, choose the ideal social media network and then use the campaign profile to give out information incorporating the target audience's pattern, lingo and habits. Also, engage in some email marketing. Send out regular blasts to your list adhering to a schedule and remember that the emails must not be spammy and generic. Now, all these might cost some moolah and a lot of effort, but then that's the price you have to pay to be the winner.

Smart Advertising

Online ads are fast replacing traditional ad forms by being highly targeted, cost-effective and measurable. Focus on the demographic and behavioural patterns of your target base and use suitable advertising avenues accordingly. For example, search engine marketing (SEM), digital display ads, and Facebook ads have proved to bring dividends.

Know the opposition

The most important thing is to gather relevant data about the competitor and always to be one step ahead. Because it is the opposition, who can give your candidate the ultimate kiss of death.