5 Social Media Management Tools to Help Your Business Thrive

by Yakshit Chaudhary Marketing Executive

In today’s world, businesses need to maintain a credible social media presence and ensure sustainability in a competitive landscape. Social media marketing has become so critical to modern-day businesses that the advertising budget for this platform has doubled over the last 2 years - from $16 billion U.S. in 2014 to $31 billion in 2016. In 2017, the spending on social media ads and marketing is expected to increase by 26.3 percent worldwide. Social media marketing has become one of the most prolific ways for brands to stand out from the crowd and reach out to a wider audience.

However, social media can be overwhelming if you are managing different platforms manually in terms of content posting and tracking the engagement level. To engage with your online customer community productively, you need to use the advanced tools for content creation, post scheduling and analytic report generation.

Here are five of the best social media management tools, which can help you make the most of your social media presence.

#1 Buffer

Buffer provides a simpler and easier way for managing your social media. You can manage all your accounts at one place, schedule posts and track performance of your content at different social media platforms.

You can connect up to 10 social media accounts through Buffer, and can schedule and manage up to 100 posts at every account. Its social media calendar can further help in scheduling posts at the best possible time of a day to gain maximum impressions.

Buffer also tracks every post to help you know which content is performing better than others, and provides a detailed analytic report about your most popular and least performing posts. You can filter your recent posts and curate the content across all 10 social platforms with RSS integrations.

However, you need to upgrade to the Awesome plan with the minimal subscription charge as low as $10 per month to enjoy these awesome Buffer features.

#2 Hootsuite

When you are handling multiple social media accounts for your business, Hootsuite can make things easy. You can easily add accounts, schedule posts and even assign account managers across all major social media platforms.

It allows businesses to engage with their followers by seeing the latest conversation streams. Further, you can build your own conversation stream, find new followers and monitor social media activities of your competitors.

Running successful content on social media becomes a matter of just few clicks with Hootsuite. You can easily run hash tag contests on Twitter and Instagram along with sweepstakes contests. Your social media efforts will not go unnoticed any more if you sign up at Hootsuite. You can select from over thirty analytics modules to monitor the performance of your posts on social media. Additionally, you can also share the social media report with other Hootsuite users.

#3 Everypost

Everypost is yet another social media management tool, which is gaining much traction among businesses owing to its user-friendly features. It allows users to manage multiple social media accounts as a cluster including other important business tools like email and Dropbox.

You can decide which content has to be posted across different platforms and at what time. At the same time, you can also archive all your successful and failed posts at different accounts for the future reference.

Along with scheduling posts across major social media platforms, Everypost also generates simplified analytic reports exhibiting the performance of your daily posts in the form of text, images, videos, links and many more.

#4 Sprout Social

This social media management tool is different from the rest because it ensures higher engagement between businesses and customers across all social media platforms. Social media mentions by customers can be tracked to initiate conversation with them. Also, businesses can engage with their brand advocates proactively to garner more followers.

Businesses are also using the Sprout Social platform to schedule posts in advance. You have the option to save a post as draft, schedule manually for time-specific marketing campaigns, or use the Spout Queue feature to auto schedule.

You can also benefit from its advanced reporting tools and gain insights into the performance of different types of content and keywords. Along with tracking the performance of your Twitter profile and Facebook pages, you can gauge the performance of your competitors and modify your strategies accordingly.

#5 Social Oomph

Social Oomph allows users to schedule updates on Twitter, Facebook, Pinterest, LinkedIn, Tumblr, RSS feeds, blogs and Plurk in less time.

Along with easy update scheduling, Social Oomph also helps in finding quality people to follow and managing existing followings. You can also use it to track high-performing keywords, and make your social media marketing campaigns more effective.

Now that you have an in-depth idea about the major social media management tools, which one of these will you choose? Make sure you choose your ally for social media management based on your company’s specific needs for digital marketing.

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