5 Simple Tips for Increasing App Reviews

by verve logic verve logic

App reviews are one of the top factors in improving your app’s ranking Google Play and App Store results. Mobile users don’t bother spending a few seconds reflecting on their journey with an app unless they meet with a major gitch.

Reviews play a central role in defining the success of an app as half of the searchers form an opinion reading the first ten reviews, while 57% wouldn’t download an app with less than 4 stars. The major source of traction for apps are family/ friend’s recommendations, social media, and user-generated content. “97% of the customers trust online reviews as much as personal recommendation” reports Bright Local.

According to the Local Customer Review Survey, more than 70 % of the customers will leave a review when prompted.

You don’t have to be an app store optimization greek to generate more reviews, just follows the below tips -

1. App Review Plug-In - As stated above asking for review can get you a response from the users. The app review plug-in seamlessly incorporated within the app. It prompts the user to rate the app, as soon as they click the window, the plugin directs them to the app store. The process is quick and easy.

One such plugin is Appirater available for both android and apple devices. After a certain period of usage, it shows a rate window to the app users.

Don’t annoy the users by setting a time for the pop-up that too early. The android app development company in Houston suggests maintaining a window of at least two weeks.

2. Lure with Incentives - Sometimes you need to bribe people for showing you courtesy. The android app development company in Tampa encourages users to write reviews by offering in-app rewards. A gaming app can provide extra lives whereas a puzzle app some additional hints. Make sure the proposition you put forward is enticing otherwise they will close the ‘rate pop-up’ and continue doing the tasks on the app.

3. Host Contests - Once you launch your app head to various tech forums. Our favorite is Touch Arcade. Create a thread announcing a free give away contest for people rating your app.

You will have to decide what the giveaways will be. It can be a gift card on target, amazon, or training in app development for beginners. Choose a strategy for selecting the winner of the contest. A transparent process will make the contributors happy. Ask the reviewers to send their iTunes and google play usernames to simplify the reward procedure. Randam.org is the tool for deciding the winners. It provides a screenshot to show the person has been selected without any biases.