5 SEO Tips to Get Organic Traffic Fasterby Garit Boothe Content Marketing Expert
5 SEO Tips to Get Organic Traffic Faster
Without a consistent amount of free organic traffic to your website, you're going to struggle when building your business. Even if you're running ads, you won't do it forever - someone else with a bigger ad budget will show up and outdo you. It's also not a sustainable way to build a business.
You keep checking your traffic stats every few hours and you can't seem to stop thinking about traffic. Will the visitors who showed up come back again? Will they tell their friends about you? Will an industry influencer bump into your site, love your content, and decide to promote it to their audience? Unfortunately, these events are beyond your control.
So unless you decide to be intentional about standing out among the 440 million blogs on the web, there's no way you're going to get more leads and customers.
And getting organic traffic to your website isn't rocket science. Here's what you need to focus on to drive organic traffic to your website consistently:
Tip #1: Differentiate your blog content
Every blog in your niche which stands out does so because the owners have learned how to do one thing better than anyone else. They either publish original research, publish more content than everyone else, or are the first to know and write about trends in your industry. A differentiated blog isn't limited to these elements, but you get the idea, right?
Once their readers notice that these blogs have content they can't get anywhere else, they spend more time on the blog reading and keep coming back to read more content.
The result? An increase in dwell time leads to better rankings.
Take Zoma sleep mattresses, for instance. They have differentiated themselves by providing better content than anyone else in their niche. Their long-form blog posts provide readers with enough information they need to learn about mattresses, and they'll keep coming back to refer to it until they're ready to buy a mattress. Take a look:
Publishing such a comprehensive blog post takes time and a ton of effort but the amount of organic traffic it drives to your site is worth the effort.
When thinking about differentiating your blog content, you need to know what kind of content your readers want. Is original research relevant to them? Do they want to be the first to know what's happening in your niche? Are they looking for tactical information to help solve their problems? Do they want integrated video instead of just text-based content?
For example, like this:
Once you do this, look at what your competitors are doing. Is anyone providing your readers with what they are looking for? If so, you have two ways to outdo them:
Publishing even better content than they have (include images, video content, make it longer than what they have)
Publish content more often (if they publish a post once a week, publish three times a week)
Tip #2: Optimize your content for SEO
9 out of 10 searchers will click on one of the top search results they get. For you to get the traffic you're looking for, the content you publish needs to be among these search results.
If you already have content, should you ignore what you have and start on a clean slate? Here's what Loganix experts recommend:
“Improve your copywriting on-site before doing anything external. SEO copywriting will help you reap the rewards of your existing content by appealing more to both search engines and users.”
And I'll add that this saves more time and money because all you need is to include relevant keywords in your landing pages and blog posts.
Google is now smart enough to tell if your content is relevant enough to show your readers. For every piece of content you have on your site, make sure that it has keywords that match the user's intent and context.
For example, if you have landing pages on your website, you need to include relevant long-tail keywords that users are likely to use when searching on Google. In addition, on your landing pages, you need to avoid “thin” content -- in other words, having not enough content to describe to both search engines and people what you do.
A great example of avoiding thin content is Forms on Fire, who turns their landing pages into full-scale descriptions of their service. Utilizing keywords allows them to target specific industry searches, too:
The same applies to your blog posts. Include the primary keyword in your headline, the first subheadline, introduction, and conclusion. Include related keywords in the body of your post, but don't force anything. Remember, your reader comes first, so optimize your content for a smooth reading experience.
Tip #3: Build sustainable links
Given that the quality of links you get affects your search engine rankings, what comes to mind when you think of link building? Sending emails asking for links from people you barely know? Guest-blogging for SEO? I hope not.
These approaches used to work, but they are no longer valid. Link-building has evolved, and today, people link to other people (okay, it has always been that way, it's just that people prefer shortcuts). Instead of viewing link building as a campaign, look at it as the relationships you're going to build then earn links in the process.
For example, when you decide to build relationships through guest blogging, focus on delivering value to your host's audience. Use a tool like Ahrefs to identify where your competitors are getting backlinks and offer to guest post on the site and submit a better post than what your competitors submitted.
The blog owner will look good in front of their audience, meaning and they'll be open to offering you more opportunities to publish your content on their site. As a result, their audience will know you and start visiting your website to learn more about you and read more of your content.
You're also going to get links in your author's bio and, once in a while, manage to get a link back to your website in the content you submit.
Another way to build relationships is through identifying broken links on a site you would like to receive a backlink from, then contact the owner asking them to fix it.
Offer one of your links only if it is a relevant replacement. While that's not enough to earn their trust, ask them to share their thoughts on a piece of content you're writing, then publish it on your site. If they're an industry expert, other sites will start linking back to your content, referring to the expert's quote in your content.
Building relationships can be hectic, and depending on the strategy you choose, you need to automate repeatable tasks such as writing, scheduling, and sending outreach emails.
Manage this process through an email scheduling tool such as RightInbox to help you stay on track and monitor your progress.
Tip #4: Create Free Tools
Marketing technology and SaaS tools are abundant, and for good reason:
Four out of five businesses in the United States alone use at least one SaaS application.
In addition to teaching your readers through content, you also have to let them discover the answers they need for on their own. You can publish all you know about how to calculate the amount of commission one gets from a sale.
However, nothing beats being able to fill in the figures into a tool and get an answer immediately. Here’s an example of a free tool from Reply:
Now, let's see the results we get when we search for the term "sales commission calculator":
See? It shows up in the top three search results, so any sales rep who is looking for a sales calculator will click on either of the tools. A 9% clickthrough rate from both desktop and mobile devices isn't too shabby, right?
So, what tool would make your reader's lives easier by solving common problems that they encounter every day?
Look at the free tool(s) that your competitors have. What features are these tools missing? Create a similar tool and include the missing features then let your readers access it for free.
Over time, they'll start noting the difference between what you have and what your competitors have and start coming back to you often and referring to their friends in the process.
Tip #5: Diversify Your Content
Relying on one form of content will limit your reach and, consequently, your rankings. Blogging is still competitive, something that Buzzsprout points out in their useful guide on how to start a podcast:
For every podcast, there are 750 blogs and 29 YouTube channels.
Your blog audience isn't the same as your podcast audience—there are people among this podcast listener’s audience who are looking forward to tuning in to your show.
They prefer listening to podcast shows as they go about their day. In fact, 22% of Americans have listened to a podcast in the past seven days.
Podcasts offer you two things: Links from show notes and exposure to a bigger audience, and both drive traffic back to your site, improving your search engine rankings.
So, where should you start? Appear as a guest on podcast shows. The owners of these shows have established audiences, and being a guest helps you earn credibility.
The links pointing back to your website will improve your search engine rankings. Start your show to help build your audience and submit your podcast to popular directories to help other listeners find you hence get more traffic faster.
Getting organic traffic to your site fast is no longer mysterious. The difference between you and the rankings and traffic you deserve is the amount of action you take.
While this might sound easy, it is not. You need to do the work. And the best way to go about this is stacking up your wins so that when the going gets tough, you'll still have enough gas to keep pushing.
So, which of these tips have you been working on? If there's none, which one stands out to you? Pick that, then focus on it for the next quarter. Monitor your traffic statistics then keep improving until you start getting the amount of traffic you desire.
Over to you. What are you waiting for?
Created on Feb 24th 2020 17:04. Viewed 263 times.