5 SEO Tips to Boost Your Restaurant's Online Presence

The future is digital and your restaurant's online presence shouldn't be any different either. 

Whether due to the Covid-19 pandemic, the increased competition or the advancement in technology, moving up your restaurant's web presence is more important than ever now. Be it in-person dining, online ordering or takeaways, customers are always searching online deciding where to eat and if your restaurant doesn't show up on the first page of search results then you're likely falling behind the competition.

According to a top SEO agency in Delhi, there are many ways to achieve that level of online presence such as paid ads, partner services, referral coupons, etc, but the most effective and relevant way for your restaurant to gain more visibility online is through SEO (Search Engine Optimization).

In this article, we'll go over 5 quick SEO tips to help you get your restaurant more traffic, visibility and customers.

1. Use Location-Based Keywords

Most people, whenever they decide to go someplace to eat, usually chose a place nearby. By adding your location into your keywords, your restaurant will easily show up on the search engine results page (SERPs) for that location.

You can use the keywords like your city, region, location, neighbourhood or where your restaurant is situated at. You can use these keywords in the title tags or the meta description. This will enhance your restaurant's online presence and its rank on the search results page when someone searches for restaurants in your area.

2. Get Your Restaurant on Google My Business

When someone does a Google search for restaurants in a specific area, Google usually shows listings at the top of the results page and also across Google Maps.

So, if you'd like your restaurant to show up in those listings, you'll need to register your restaurant with Google My Business. It lets you easily connect with customers and increase your restaurant's awareness and rankings online. Also, it's free to use.

Ensure that the information you fill up while making your account is complete and accurate. Make sure that you add the address in the format that's more relevant to Google and your contact details as well. You can also go ahead with using keywords in descriptions too.

3. Engage on Social Media 

Social media is an important tool in driving potential customers to your site. Engaging with customers on social media sites like Facebook, Instagram, etc will help in showcasing to them what makes you unique from your competitors, and what customers can expect to experience at your restaurant.

A strong social media presence will correlate with strong organic search results too. That's because the content you post on your social media profiles will drive engagement and popularity which directly aligns with how SEO works – through relevance and authority.

Make sure to actively engage with customers on social media, reply to their comments and queries, post unique and fun content, depending upon your target audience. This way your restaurant will gain online popularity and your customers will be talking about you and influencing others too on your behalf. This is a strategy used by a top SEO agency in Delhi.

Eventually, you'll see an increase in traffic through social networks which will coordinate with the rest of your SEO efforts.

4. Encourage Ratings & Reviews

Google usually shows the highly-rated restaurants in the top results when you do a Google search for a restaurant in your area. When you click on the results, you also get to see the customer reviews in detail. 

Encouraging reviews and ratings will help you attract more customers because people usually check reviews and ratings before deciding to eat at a restaurant. Like for e.g., a person will search for the best SEO company in India, if they want the best SEO results.

Studies have shown that high star ratings and positive reviews increase your CTR (click-through rate) and thereby increasing your traffic.

5. Make Your Website Mobile-Friendly

Statistics show that over 80% of users have searched for a restaurant on their smartphones. This means that most of your customers are finding your restaurant on their mobile phones, more than anywhere else. So, make sure that your website's design is responsive for a mobile-friendly device. 

Besides, Google rewards those sites which are mobile-friendly with increased ranking on SERPs. So, if you don't optimise your site to be mobile friendly then your restaurant will be less likely to appear in the search results. The choice is yours.

GET YOUR RESTAURANT ON TOP OF THE SEARCH RESULTS

We hope this article helped you in understanding the quick ways how SEO can level up your restaurant’s online presence, traffic, visibility, customers and sales, and how to implement them.

If you want to implement these tactics to boost your restaurant’s SEO, or if you want to know more, hire the best SEO company in India for quality results.

Feel free to contact us anytime.