5 SEO Mistakes in eCommerce

by JONATHAN PAUL Jonathan Paul working at PHPProgrammers, a leading

eCommerce is the new destination for every business who are relocating their physical store to online. We are living in an era of smart mobility and our purchase decision now fully depends on mobile or smartphone where we found virtual store i.e eCommerce to fulfil our shopping desire.

The most popular eCommerce development is Magento development, which is free and easily customisable CMS, appreciated globally. To develop an eCommerce via Magento, you need to hire a Magento development company and walk with them to get a better result.

To popularise eCommerce there are several factors are playing a major role. And SEO or search engine optimisation is one of the essential factors. SEO is needed to rank higher on the search engine page result. More ranking means more possibilities to get more lead or organic traffic or onlookers which may be converted into revenue.

Writing a catchy article, implementing the smart design or engaging customer to share generated content is needed to get Google's attention. Let’s go through some common SEO mistakes, and follow some suggestions to increase the website’s customer acquisition.

# Don’t choose a platform you don’t have full control:

Don’t go for the drag-and-drop site builder. Choosing this kind of platform will cost you lots. You can’t fully control your server, means you can’t get google attention. It means your SEO result is zero. Make sure that you have listed your site as per google indexing thus google bots can crawl through all of them.

The loading speed also crucial points for SEO. Keep in mind that your eCommerce store websites CSS file should be lightweight as it loads faster in mobile as well as in desktop.

# Don’ t need to have two websites for a single store:

It is a very common mistake and often found that many online stores have two or more pages and the basic difference lies with their URL name. But having two or more websites never help to get better rankings. Keep in mind that more relevant landing page means better outcomes. Develop your every page with more keyword so the organic traffic will be channelled google search to it.

# Don’t create the site structure randomly:

The amount of organic traffic is measured by the site structure. The main goal of SEO is to optimise sites pages in a way that will help to attract organic traffic to it. So you can’t just download a ready-made theme, name 6 product categories and that will be it. There are some recommendations you need to take into account-

you need to write out all the possible search queries in which your products\services can be found on Google.
upload this list to any keyword gathering tool and observe what other search queries may be relevant for your site, and what are their monthly search volumes.

# Don’t forget to optimise filtering page:

The filtering page may also be optimised for SEO. Magento 2 platform allows you to make the filter page (layered navigation) static, assign meta tags, title and description to them and even add text blocks.

# Don’t go for the only desktop version:

Google search become mobile-first and statistics show that mobile traffic already proving to make up more than 70% of general web traffic platform. Develop your Magento store not only for desktop but also for mobile to get the desired ROI.

Conclusion:

Above given recommendations are needed to be followed during the SEO of your Magento store. A Magento development company can help you to create strategic planning for that and you need to consult with them before indulging yourself into the development.

Jonathan Paul he is skilled and enthusiastic Magento developers from PHPProgrammers in Australia, a leading Magento development company serving for years to cater to ROI driven and secure Magento eCommerce for every kind of business.