5 SEO Metrics that are Important to Know Your Site’s Performance

SEO or search engine optimisation (SEO) is the undeniable digital strategy today that helps businesses to make their online presence profound. While we know that millions of users search on the internet for a product or services, pushing up your site’s ranks on the search engines with a help of an SEO services company in Australia is the best thing to do. However, with over hundreds of thousands of sites offering the same services or products and competing to get higher rank in the search engines, it is difficult to increase your ranking and maintain that consistently. Hence, deal with the competition and maintain your site’s rank in Google, it is essential to look up to the KPIs or key performance indicators for SEO performance. Only when you keep track of these essential KPIs, you can measure the success of your SEO strategy and determine the aspect which needs to be further improved. 

SEO always means playing with the keywords, or more specifically with relevant keywords. Keywords are the phrases with which you are targeting to rank the different pages of your site on Google. So, the ranks of each targeted keywords will give you a glimpse of how well your site is positioned in the SERP (search engine results page). So, keeping track of your keywords’ ranking is the first needed which will help you to improve any rank if it is pushed down in SERP.

Leads mean the visitors on your website who got converted into final customers of your service or products. Thus, leads are the final goal of a business doing search engine optimisation in Australia and it is the conversion metric which can help your measure your website’s performance in the search engine.  If you are getting more number of leads, it simply means that the site is at a higher rank or position in the SERP for which people can see it and are clicking on it. 

To measure this KPI, you need to analyse your website’s daily traffic on the Google Analytics Tool. Organic sessions imply the visitors who are visiting your site from the organic searches and not through any paid ads or Google’s listing. The organic traffic is an essential KPI for search engine performance because it shows that your website is well optimised for people to find out in Google when they search by typing any keyword. 

Lag in the loading speed of your site can be the biggest turn-off for your website’s SEO. Google’s algorithm always considers loading speed as a major index to rank a site. Thus, if your loading speed is more, then think of improving it and keeping it as fast as 3-5 seconds. 

Just like loading time, the bounce rate of a website is crucial too for measuring its SEO performance. Bounce rate implies the visitors who landed your site but escaped back to search page within just 5 seconds.  Also, Google tends to push the sites lower in the SERP that have a higher bounce rate. So, make sure to optimise your home page or landing pages with appealing and impressive components so that people do not bounce back. 

SEO is no doubt the biggest digital strategy to make your website’s presence felt and draw as much traffic as possible. An SEO services company in Australia will regularly look into these KPIs of your website to determine its SEO performance and consider implementing new strategies to improve your performance and consistently maintain its rank.

Iain Campbell is an eminent SEO expert at an SEO services company in Australia which helps businesses to gain success on the digital front with their impeccable efforts.  He writes blogs on rules and guidelines on the search engine optimisation in Australia in the free time to help businesses understand deep about the SEO and its importance. 

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