5 Retention Strategies To Follow For Your eCommerce Store in 2019by JONATHAN PAUL Jonathan Paul working at PHPProgrammers, a leading
This article will be pinpointing some key strategies that eCommerce owners should be chasing to make sure that their online store retains back buyers and win a great customer base.
The success of every eCommerce store relies on the number of buyers it could hold back and encourage to buy repetitively. Naturally, they are the percentage of visitors who are converted to sales at the final checkout stage. More conversions mean heavy opportunities for the retail businesses to boost up their sales. However, to secure their existing customer base, eCommerce retailers need to get hold of some stringent retention strategies and implement them. The best way to dramatically enhance the conversion rate and assure a steady number of customers for the eCommerce store is reducing all kinds of frictions in different fields, like products search, adding to the cart or the checkout. Without further ado, let's deep dive into the strategies that you should be nurturing to win back the customers.
Cart abandonment recovery
This plays a crucial role in any eCommerce store to prevent the increasing conversions rate. With cart abandonment recovery policy, eCommerce site can send automated emails/messages or show them up the abandonment items the next time they enter the app which can tempt them somehow to reorder.
Keeping up contacts with shoppers
To retain the shoppers, the eCommerce retailers need to build up trust and stay in contact consistently with the buyers. If it is not customer-friendly and does not provide scopes to the shoppers to interact, conversions rate are expected to trail down. Thus, to ensure that your eCommerce store holds back buyers and experience a greater conversion, incorporate Live Chat option, give simple scopes of feedbacks, put up a. section to answer to FAQs, and ask for ratings.
Instant one-tap checkout
Most buyers are irritated with a long process of checkout and shy away from buying anything when they see there’s a long list of inputs required to be entered in the checkout stage. So, to free of buyers from this mere agitation, you can introduce a one-step checkout that caches and uses the earlier saved up information of buyers and let them proceed to payment with just one tap.
Making the site mobile friendly
To achieve success in the eCommerce sphere, make sure your website has a mobile application counterpart too. Don’t forget that a majority of buyers turn to shop via mobiles after they have got their account created in the store because apps offer much more convenience. Focusing on the mobile-app experience with the integration of social media accounts ensure your acquire and retain a great number of shoppers.
The next time you are planning to upgrade your existing eCommerce site or wish to build one, keep visitors retention in mind. No doubt, sticking to these strategies will certainly help your store to cause conversions along with higher retention.
Jonathan Paul is an expert WooCommerce developer in Australia who works at PHPProgrammers, an earmarked company for website solutions and eCommerce development with a huge clientele around the world. An avid reader and tech enthusiast, he likes to keep himself up-to-date with the ongoing scenario in eCommerce.
Created on Jan 2nd 2019 03:40. Viewed 135 times.