5 Reasons Why Your Business Needs Email Hosting

by Priya Saxena SEO Email hosting is an internet-based premium hosting service that operates and manages email servers. Unlike the free email services that are in use by the common people, the premium services are an important aspect of the businesses. Email is still considered the most authentic and secure communication channel among all the options that are available.

Why a business needs email hosting:

Using a branded email address with your domain name can be the most efficient way of marketing and promoting your business. The number of people using the email is likely to cross the 3 billion mark, within the next couple of years.  Reports have also confirmed that several individuals subscribe to newsletters and look forward to the promotional emails that their favorite business houses.

Email marketing is non-intrusive in nature. You send an email to your prospects and existing customers. It does not disturb their routine, unlike telemarketing which is very intrusive and can disrupt a person’s activity. When you send an email with from a branded email address, it looks more professional. The recipients will give a read to the email and take appropriate action if they find it useful for their business.

Email hosting can be a cost-effective solution for the non-IT related businesses as it eliminates the need to recruit technically qualified staff to manage an in-house infrastructure. The benefits include:

Allows you to focus on other business aspects:

The present-day email hosting services work fine for the businesses that do not have the time or technical resources to set up and manage their messaging infrastructure. Leaving the email infrastructure in the hands of third-party professionals will enable you to focus exclusively on your business, use your resources for core business-related applications, and eliminate the tasks of server maintenance like software updates, hardware maintenance, and managing the risks of malware and virus infections etc.

Free email services can tarnish your reputation:

You might be a small business today and contemplating using the free email services since you do not have much communication. But think of the future. Data is growing on a large scale and you too must be ready for it. Free services are all ad-sponsored and people fear to open such emails. They may mark your emails as spam and you could lose prospective customers. Importantly, even the free email service is not free entirely. After a certain stage, you may have to buy your storage space. The support and service quality is not as good as what you get from a professional service provider.

Scalable storage space:

With the data increasing at a tremendous speed, you cannot predict the amount of space you may require in future. If you are not adequately prepared, you will spend using your resources only on deleting or losing some data to create space for new information. When you sign up for an email hosting service, you get sufficient storage space and the host monitors your storage. They will advise you to upgrade when the necessity arises. 

Security norms:

Data security is the primary concern for every business. If your data is lost or goes corrupt due to some malware, it will result in huge losses for your business. Top email hosting providers make sure that harmful and suspicious emails are blocked at the source. They build your servers with scanners, firewalls to send such emails to the quarantine box (spam folder) instead of your inbox. 

What is Zimbra:

Zimbra email hosting is a real-time collaboration solution that enables an organization efficient file-sharing, address book sharing, auto-messaging, calendaring etc. Zimbra is an open source solution that is compatible with all the major operating systems. You can access your email server from anywhere, through any web browser and on any of the devices including tablets, desktops, mobile phones.

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Created on May 14th 2018 02:49. Viewed 643 times.

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