5 Quick tips for an effective email marketing in 2019

by Nicholas H. Online marketing expert

When it comes to email marketing or online marketing, there are various different strategies one can choose for lead capture to build email list, branding or driving traffic, sales conversions. Hope, you already know what your company or personal goals are, whom you are going to address, who is your company’s ideal customer, follower, or future business partner. What you don’t know is which channels of email communication to choose in order to get the best result out of your email campaign.

There is one important thing every online marketer should know: while not all your potential clients or customers are on social media or blog readers, use their email regularly. When it comes to or B2C or B2B, email is always the quickest, fastest and most effective channel of digital communication for receiving and sending data. Therefore, email marketing can always be profitable and really effective.

Here are a few effective email marketing tips that I hope will be very helpful to my fellow online marketers when conducting online marketing campaigns. But first, let’s speak a few important things about this wonderful concept.

Now that we know clearly, Email List is quick and effective when it comes to lead generation, let’s look a little further, and we talk about some of the most important ideas and things you need to know well before embarking on such a beautiful journey:

1. Think about your clients and understand the differences

Online marketing, although somehow very similar to direct marketing, it is really not the same thing. In fact the clients are behaving differently and they make few different choices. In email marketing, you are addressing a more rational customers or audience. Regular offline or direct customers are sometimes less informed about what they are purchasing, they are really susceptible to recklessness.

On the other hand, B2B clients know what they need. These clients do not base their decisions on whims or real indulgences. They are instead making quick and rational decisions based on what they have in mind about their need and a good quality and price ratio. When you address business to business clients, you need to consider the fact that they are different and can react differently than your regular customers.

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2. Pay attention to your email header

This is the most important aspect of your email marketing campaign. If you want sales, you need content that is suitable for your business audience but first, you have to catch their attention. This is what your email banner and header needs to do.

Considering that the average office worker in any company receives a number of 100 emails a day, you have only a few seconds to get them attracted. This means that you need write a clear message, the email header the first thing your audience will notice immediately when they open your email.

3. Email marketing starts with the email title and the email subject line

Think about your email subject line especially, as if it is going to be the only single line of text and information of your email. When the email sent by you lands into your customers inbox, the first thing they will notice is your header or subject line or title line. You get a few seconds to make them curious about you what you or your company offers, and this is why you need to convey them every details they need to know right from your header line.

4. Keep Your Emails Short

Many email marketing campaign tips you find on internet talk about improving the open rate of your business emails, but very few websites discuss about grabbing the attention of the receiver once the email is opened. What we’re trying to say here is, email messages should be clear and concise so that your subscribers act on it.

Keeping your business communication or promotional emails simple helps you get a better response rate from your campaign. The main purpose is to make your email database subscribers aware of the good offer you have for them. If the receivers find your offer interesting enough, they will be visiting your website to learn more. By keeping your marketing emails short and to the point, you indirectly make it easy for the subscribers to take action.

5. Create a Landing Page for Your email Campaign

The email marketing tips we discussed until now talked directly with email, but this one goes little beyond it.

Your email split testing efforts should not be limited only to email. You also need to give importance to where you will be sending your audience from your email. Yes, we’re talking about the high converting landing page. In order to get high conversion, your page should be attractive with a call of action, not just your home page or product page that converts less.

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