5 Powerful Benefits of Using Magento 2 for Your eCommerce Development

Do you still stick to Magento 1 or other e-commerce platforms, then it is time to migrate to the latest version of Magento 2? More than 100k websites around the world already switched to the latest version, as pointed out by a Magento website development company.

A report of Alexa reveals that 20% of the e-commerce sites use the Magento platform for their eCommerce site. If you are still wondering what unique benefits Magento can offer your online store, then you need to go through the following paragraphs. 

Enhanced Performance and Scalability

Magento 2 includes an advanced indexer that fastens the query performance. It further helps in keeping the data updated, including the overall metrics. Besides, with the help of the varnish cache, it allows the websites to load lightning fast.

A website with more than three seconds loading speed increases the bounce rate by 50%. Further, Magento 2 has the lowest HTTP request, which helps to load the websites fast. 

A Powerful Platform

Magento 2 inescapable enough to handle a store with more than 500k products. It will not face any issues in processing the massive order continuously or handling a large inventory. Further, the easy integration of several popular payment gateways makes it a popular choice for eCommerce business owners as pointed out by a Magento website development company.

Magento 2 can process 39% more orders per hour compared to the earlier version. Further, it has a 50% less loading time.

Mobile-Friendly Platform

More than 62% of smartphone users made an online purchase at some point in time. With the passing time, the number of shoppers using mobile is increasing. Magento 2 is a responsive platform that offers a mobile-friendly experience.

Additionally, Magento 2 offers responsive themes, which can be easily viewed from any device. Besides, the Magento2 admin panel is a touch-screen friendly setup that makes it super easy to manage from mobile devices.

Advance SEO features

Magento 2 uses advanced SEO features to maximize the potential of the platform. The plugin boosts the sales and enables the crawlers to understand the description seamlessly. Further, it allows creating metadata for the different categories and product elements.

Besides, the latest features permit the merchants to generate SEO-friendly URL structures, optimizing the XML sitemaps, and an array of other marketing elements that can improve the search engine rankings for relevant keywords.

Advanced Targeting

Offering a unique shopping experience to the customers is a primary responsibility of the eCommerce platforms. The enterprise edition can target the customers with a tailor-made content display based on the browsing history of the location and shopping cart information.

A Magento website development company mentioned that Magento 2 offers a unique feature that is customer segmentation. It ensures that the right content gets displayed to the right customer.

Final Words

Over in this article, you came across the several powerful benefits that Magento 2 offers. It is a popular eCommerce platform offering advantages to both the merchants and developers.