Articles

5 Most Effective Offline Marketing Solutions

by Emma L. Business consultant

One of the greatest marketing misconceptions is that no one uses traditional advertising anymore. In fact, 50 percent of small businesses don’t even have a website, so, does this mean that they lack marketing altogether? Of course not. In fact, they are still utilizing some of the offline techniques, often quite successfully. In fact, when paired up with a suitable online presence, these offline marketing solutions can often give an astounding ROI. With this in mind, if your business needs a slight marketing boost and you have no idea where to turn, you might want to consider one of the following five techniques.


Newspaper ads

Even though they are no longer as potent as they were in the past, newspaper ads still might drive some traffic your way. The greatest advantage of this method lies in the fact that, due to low demand, these newspaper ads are often low-cost, which means that they can almost guarantee a positive ROI. Apart from this, advertising your brand in the local newspapers might increase your appeal to the local community, which can be quite effective. Finally, by adding handles to your newspaper ads, you can also give your digital marketing a slight boost, by simply reminding them that you’re present on social networks, as well.

Networking

In the business world, you never know when a personal liaison might grow into a business partner or a potential investor. However, even with the most vigorous email, telemarketing and social media engagement, face-to-face meetups are still the No. 1 method of networking out there. The best way to reach out to these “people of interest” is to mingle around during conventions and niche-relevant events. Nevertheless, when it comes to outsourcing, you never know when you might benefit from a contact that seemingly has nothing to do with your branch.


Promotional products

The basic principle of marketing is quite simple, you give something of value and you receive value in return. With content or email marketing, this is quite tricky, seeing as how you can never know what kind of intellectual property your audience will deem as “valuable”. Luckily, with adequate promotional products, this is much simpler to determine. Umbrellas, bags, keyrings and drinkware have their intrinsic value, regardless of the logo that decorates their surface. Therefore, they will be seen as a welcome gift in any giveaway or contest you organize. Moreover, they will, most likely, constantly be in use and, therefore, act as a constant reminder.

Loyalty programs

Coupons, point systems and subsequent purchase discounts are quite effective marketing solutions even in the present-day digital era. Even if the bottom line doesn’t go in the favor of a customer, they aren’t likely to let these “savings” go to waste, which might create and nurture a psychological bond between them and your brand. The advantage of this particular method lies in the fact that your audience might feel privileged, even as if they were awarded special treatment. Needless to say, everyone wants to feel special every now and then.


Logo on a company vehicle

The best way to describe a branded company vehicle is to compare it to a mobile billboard. The advantage of this method is that you only need to print this logo once and spread recognition of your brand, regardless of where you go. Nevertheless, this method has its limits, seeing as how it is much more efficient as a tool of spreading brand recognition than that of spreading brand awareness. Nonetheless, coupled with several other techniques, it can easily and effortlessly give you the end result that you need.

Conclusion

Sure, it would be absurd to claim that in 2018 you can safely neglect online marketing and go unpunished, yet, offline marketing definitely has its charms and advantages. Nevertheless, a skilled marketer can easily use some of these offline marketing solutions to boost their website’s traffic or even make their business appear more legitimate. The best thing about all of this is that you don’t actually have to choose. You can simply combine all of the above-listed methods in order to tailor a unique strategy for your brand.


About Emma L. Junior   Business consultant

2 connections, 0 recommendations, 16 honor points.
Joined APSense since, February 18th, 2016, From Sydney, Australia.

Created on Apr 9th 2018 13:19. Viewed 55 times.

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