5 Marketing Tips To Promote Your E-Commerce Business

by Claire J. Content Manager

An essential factor to accelerate the growth of your e-commerce business is through marketing. Investing your efforts into developing solid marketing strategies and campaign executions will allow you to effectively promote your product to your ideal target audience. A focus on marketing will also allow you to boost traffic to your e-commerce website which will ultimately increase conversion rates. By implementing a range of digital marketing strategies, you can be on top of the latest technological trends and become even more responsive to consumer preferences to align to your marketing strategy. Here are 6 marketing tips that you can use to effectively promote your online store.

1. Diversify your social media platforms

A key aspect of digital marketing is social media since it is a cost-efficient platform to connect to your target audience. Establish a consistent brand and develop a presence across multiple social medias channels. Ensure that your target audience is using the platforms you decide to invest your efforts into, that way you can optimise your promotional efforts towards customers that will enable purchases. Invest the same level of effort across all social media platforms and ensure to not neglect any accounts, otherwise it will produce a negative image of the brand from users of that specific site. If your product is image focused, you may want to capitalise on image-heavy social media such as Instagram, Pinterest and Tumblr. As for promoting services, social medias such as Reddit, GumTree and LinkedIn are unconventional means of targeting the community on a larger scale, where potential customers can be exposed to your business through online listings, discussion threads or promotional material.

2. Be customer focused

Another way of optimising your marketing is by being customer-focused. You should centre your efforts on customer convenience and satisfaction when navigating through your e-commerce store. Install a live chat feature in your website to optimise your customer engagement. The EngageOne Converse is an automated messenger platform that seeks to provide solutions to customers’ queries. This is an effective way of staying on top of your customers’ satisfaction without having to be available to respond to common general enquiries that are asked by your visitors of your e-commerce website. A live chat bot is also a cost-efficient alternative to hiring customer service staff.

3. Launch a loyalty program

A loyalty program is a classic retention strategy that encourages customers to revisit your e-commerce store. Incentives are a key driver for potential customers to continue purchasing from your website. Through continued purchases, your customers will be rewarded with a discount or gift in return for their loyalty of purchasing from your business rather than switching to marketplace competitors. This allows customers to build brand loyalty where your store can become their preferred store within your niche industry.

4. Influencer marketing

Influencers are a recent yet effective channel of attracting your ideal customers to your website. Influential personalities from TV shows, Instagram, blogs or YouTube hold an immense following of specific niche target audiences that are shared with your product. By collaborating with the influencers to feature your product in their social media posts or YouTube videos, your sponsored posts can gain traction where their established fans will ultimately be led to your website. You can also use influential personalities to review your products as a credible way of promoting your brand and products.

5. Create a blog

Content writing is a great of tactic of capitalising search engine optimisation (SEO) to generate ‘organic’ results on search engines. Your aim is to have your content ranked higher in ‘organic’ search engine results such as Google. Blog posts created by your business or guest posts can be great ways of utilising inbound links to boost conversion rates when linked to product landing pages. When creating content for your website, personalise the content so that it is relatable to your target customer. Choose topics that are engaging and useful to the reader, such as providing tips and how-to’s that is related to your niche.

Although often overlooked, digital marketing must be a major consideration of your business’ budgeting, especially considering that purchases will made via your online website. What marketing tips will be using to promote your e-commerce business and ultimately drive more product sales?