5 Email Marketing Clichés Destroying Your Sales

by Manju Rai Expert In digital marketing.

Are you leaning on the crutch of clichés? Using the overused phrases mindlessly? This could be the important reason you are not able to generate sales from your email marketing campaign.

By using these overly used phrases you pollute the inbox of your prospects who could be turned into your valuable customers, if you would have avoided using these clichés.

Now, is the time we put an end to these practices, so in this article we will show you 7 worst of marketing email clichés you should start avoiding.

Cliché 1: I sent you an important message

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Do you ever click upon the mails that start with, ‘I sent you an important message’ yesterday? Follow up mails when used wisely work as a powerful tool, as most of the people don’t get your message in the first attempt.

But, ‘I sent you an important email the next day’ and ‘I’m sending it again, so you don’t miss this opportunity’ are the phrases you should avoid in your marketing strategy. Because rather than sounding important these are considered to be irritating clichés.

By using this strategy you may get good number of open rates, but it won’t be beneficial for the brand whose goal is to drive sales from that mail.

What you should do instead?

Remarketing and follow up are the beneficial strategies that can be used in your interest without offending customers, if you do it right.

You should send a ‘polite reminder’ with a new email
Polite reminders can give you a 50% boost

While sending a mail again you should never presume that the message you are sending is important rather you should make it sound important. You should prove that what benefit they are going to get after reading it.

Cliché 2: Clickbait Headlines

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Do you ever come across an email that uses ‘shock’ to grab your attention? Clickbait headlines don’t work in the long run, as they decrease the chances of your email getting read ever.

While going through the inbox, most of the people tend to ignore the mails with words like ‘shocking’. Instead of directly using this word, shocking emotion should be there in your headline to convince your readers to go through it.

What you should do instead?

If your goal is to drive sales, then you should not focus on increasing number of open rates, rather focus on converting your promising leads into loyal customers.

If you are sending the mail for driving sales, then the subject line of your mail should not be ‘Know how to write a sales copy’, instead you should use something which provides a sense of satisfaction like, ‘I made a change..and my sales doubled’.

Cliché 3: Follow Us On…Every Platform

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Have you ever subscribed to a list and received a mail from them asking you to subscribe them everywhere.

This is a tactic that marketers should avoid at every cost, as most of the average readers will not follow you on other platforms rather they are likely to unsubscribe you.

Getting likes, comments and followers on social media is good, but it doesn’t mean that you need to include all your handles in every mail you sent.

Marketers should avoid doing so, because when you give people too many choices, they are more chances that they will make ‘no choice’.

What you should do instead?

Instead of including so many options in one mail, you should include a single option in a mail. Every brand wants to encourage readers to follow them everywhere, but for doing so you need to use the right way of convincing them.

In every mail you send you should decide upon one action that you want them to take, this increases the chances that they will click on the link and subscribe...Read More