5 Case Studies That Show the Real Impact of Content Marketingby Kiel Handley Content Marketing
The real impact of content marketing can be tough to measure. The best way to understand how content marketing can help businesses achieve their goals is through case studies.
These are five real examples of the positive impact of content marketing on businesses of different types.
Perceptions of Perfection
The first case study involved photo-shopping. The campaign was called Perceptions of Perfection. As the name suggests, a perception of a perfect-looking woman was created by freelance designers from across the globe from a photo of a woman sent to all of them. The decree was to create an image of a woman that their country would find attractive. This was a topic that could easily generate high interest and it did. It gave a fair comparison of the beauty standards or beauty perception of people from different countries.
The story gained traction quickly and was reported by leading global publishers and discussed by top celebrities as well.
The second case study was focused on the critically important topic of drug abuse. Named the Faces of Drug Abuse, the campaign made use of graphics to send home the message of the disasters of drug abuse. Faces of people arrested for drug and alcohol abuse were curated and one image created to represent a face that has suffered the effects of drug and alcohol abuse. Thought-provoking facts and statistics were also shared with the image.
The campaign garnered huge attention among publishers dealing with the subject and was featured and shared hundreds of times. The message got the exposure it was aiming for.
America’s Wealthiest People
The campaign focused on choosing the richest person in each state of the country but did not stop at that. It also included an interactive infographic with an element of comparison that showed how the richest person in a state compared with the state’s average resident. This smart approach helped create an emotional appeal and gave the campaign a momentum that created high interest. The piece was shared in a big way on SM and got a million plus hits on the website it was posted. Leading publishers also featured the article in their media.
This case study involved a popular ecommerce website that wanted better brand image and engagement. They wanted to make the website a leading destination for sports lovers. The strategy was to launch a blog, attract more audience and pull more media coverage. It also involved publishing specific articles related to major events and seasons so that attention can be drawn easily. They also added many other trends and stories which resulted in a spectacular hike in organic traffic and attention from leading sports-specific publications.
Recovery Brands was a small player in the industry and wanted more eyeballs for their alcohol and drug treatment resource website. The space for this website was highly competitive and hence they wanted to attract more traffic and visibility on SM. The strategy was to create campaigns that had content mediums such as infographics, motion graphics, quizzes, and contests. The strategy clicked with the campaign gaining mass exposure on major websites and top publishing resources.
Created on Dec 14th 2018 00:09. Viewed 168 times.
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