5 Business to Business Marketing Strategies You Need to Know in 2019

by Sarah Williams Blogger, writer

When it comes to business to business marketing, the game is changing completely. Follow these emerging content marketing strategies to stay ahead of the curve.

When it comes to marketing, things are ever changing, especially when it comes to business to business marketing. The key to staying ahead of the curve and besting your competition is knowing the ins-and-outs of B2B marketing trends.

5 Business to Business Marketing Strategies You Need to Know in 2019

Not sure how marketing the ways in which marketing has evolved this year? Here are 5 business to business marketing strategies you should try out to boost your business’s overall success.

Further Emphasis on Video Marketing

Did you know that video is expected to make up 82% of all Internet traffic by 2021? And that’s not just for things like Netflix and YouTube - video is becoming increasingly important for B2B buyers as well.

Video marketing is a great way to tell your brand’s story in a distinct, visual way. You can leverage it for product videos, company culture videos, client testimonials, and how-tos. While many companies are already using video, the investment in it is only going to continue to grow through 2019.

Investment in Word-of-Mouth Marketing

As millennial consumers begin to play a bigger role in the B2B space, word-of-mouth marketing is becoming increasingly important. That’s because millennial consumers care greatly about the opinion of others and rely on online reviews to make their purchasing decisions.

So, if you want to improve your marketing efforts when it comes to millennials, investing in word-of-mouth marketing is essential.

To do this, it’s best to include a robust review section on your site’s product pages. You should also incentivize customers to leave reviews through special discounts, and referral or affiliate programs. Social media is also a great way to strategically engage with your audience and show customers you care about and value their opinions.

Personalization and AI Efforts

Now that AI technology is coming to the forefront, it’s time for B2B businesses to leverage it for their marketing efforts. By using data-driven marketing, you can offer highly personalized marketing offers that meet customers wherever they are in the marketing funnel. It also helps you determine the right message for whatever touchpoint they’re at, whether that’s on the website or via email.

Podcasts

Did you know podcasts are making a major comeback? Especially when it comes to B2B marketing efforts.

Podcasts are a great way to position yourself as an industry expert. By providing valuable and informative content for your followers, you can also build credibility and trust with them that increases engagement and conversion.

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Voice Search

Another major trend in B2B marketing is voice search. This is something customers have come to expect and look for, especially with the rise of personal voice assistants like Siri and Google Home. Now that customers are turning to voice search, you need to invest in it to match their preferred search methods.

Move beyond the standard keyword strategy and find ways to implement conversational content. By adjusting your SEO efforts to include voice search, you can boost your overall marketing efforts.

Ready to Step up Your Marketing Efforts?

When it comes to business to business marketing, the game is changing. Your 2018 marketing efforts are no longer enough to keep up with your competitors. By trying out these different marketing strategies, you can improve your B2B marketing efforts and grow your business.

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