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5 Best SEO Practices for an Established Business

by Jiya Roy Digital Marketing Expert
It is a common misconception that established companies don’t require SEO. The logic behind this is quite simple - it is already an established business with a loyal customer base then why need SEO? What more could it help them achieve? 

Well, if you do not keep implementing SEO’s best practices, your business’ visibility will remain as it is currently. If you want to upscale your visibility and improve brand presence, it is important to follow the best SEO practices or even revamp your SEO strategy altogether if required. 

Now, if we take big businesses and firms into consideration, Bangalore tops the list with about 67,000 IT firms located there. So if you are an established business based in the IT hub of the country, you can reach out to AONE SEO Service. It is an SEO company in Bangalore that can help you with any SEO-related challenges.

In this article, we will go through the five best SEO practices that established businesses should follow to take their digital marketing game a notch higher.  

Keep your website updated 
How frequently do you update your website? Remember, your business website is crucial to your audience as well as search engines. It should not only appeal to the eyes of the viewers but also the search engine’s algorithms. You need to ensure that your website remains up-to-date and follows the latest design trends to not lose your customers’ interest and your search ranking. 

So, keep updating the content and design if required at regular intervals. Keep checking if any of your services or offers need to be changed or if the blog posts and videos are relatable to the current date. 

Make your website mobile-friendly 
With a constant rise in mobile users, having a mobile responsive website is the need of the hour for any business. If we look at it from an SEO perspective, then let’s not discard the fact that search engines including Google and Yahoo prioritize mobile-friendly websites. So you need to make sure that your website is as appealing and usable as it is on a browser. 

If you haven’t already made your website responsive, consider optimizing it for all devices including mobile phones. 

Have a content strategy 
Generating inbound links and organic traffic are two things to boost your ranking and increase revenue. To achieve this, you should have a content marketing strategy in place as content marketing and SEO work hand in hand. To get started with content marketing, you need to create content consistently that focuses on your target audience. 

The content should be educative, clear and interesting for the audience. However, before creating content, you will need to be clear on your business goals, target audience, the tone you want to use as a business, etc. After you have a strategy in place, you can begin creating content on different platforms. 

Create a keyword strategy 
How do your audience find you on the internet? With the help of keywords, right. It is important to do keyword research and to avoid using any technical jargon that a layman or a user might not be aware of. Incorporating short keywords and long-tail keywords is suggested for best results. 

For instance, if you are an investment banking firm, having a keyword like “wealth advisory firm” won’t garner you the desired results. Instead, try long-tail keywords like “ investment advice for youth” as users will search using simple words. You need to ensure that you speak your user’s language. 

To start your keyword research, consider customer needs, and interests and even go through your competitors’ targeted keywords. Once you have these ideas listed, it gets easier to narrow down keywords that will actually give you the results you need. 

Wrapping up
Needless to say, digital marketing and SEO are important for any business, big or small. As stated at the beginning of the article, Bangalore has now become a hub for several multinational organizations. So you can always approach a digital marketing agency in Bangalore to help you market your business by following the best SEO practices. Follow these tips and see whether it takes your business to a new height!

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About Jiya Roy Innovator   Digital Marketing Expert

17 connections, 0 recommendations, 55 honor points.
Joined APSense since, June 11th, 2014, From Ahmedabad, India.

Created on Jul 1st 2022 06:00. Viewed 527 times.

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